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Edward Kang

@edwardkang

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Senior product leader driving ROI, analytics, and strategy to grow engagement and revenue.

United States

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What I'm looking for

I’m looking for a senior product or program leadership role where I can own strategy and execution—using KPI analysis, OKRs, and ROI-driven decision-making—to grow engagement and revenue with cross-functional teams.

I’m a senior product leader who blends product management, performance analysis, and program execution to make software marketing and product decisions stick. At Microsoft (Blizzard Studio), I led strategic planning and ROI analysis for a software franchise marketing budget ($50M+), built an executive reporting suite across engagement and revenue KPIs, and drove a regional marketing strategy shift that delivered a +11% MoM engagement lift.

Previously at Activision Blizzard, I led cross-functional initiatives across user acquisition funnel optimization (including ~80% reduced time for report generation), standardized measurement practices using OKRs and GA / Tableau reporting, and improved purchase rates through KPI analysis and A/B testing—lifting average content engagement time per user by 47% over one year. Earlier at Amazon, I partnered with business dev and finance to translate strategic requirements into product specs and financial projections for $70M+ revenue, and I led process/KPI monitoring that increased weekly content processing volume by +30%.

Experience

Work history, roles, and key accomplishments

Sr. Manager, Finance & Strategy

Microsoft (Blizzard Studio)

Sep 2022 - Jun 2024 (1 year 9 months)

Led strategic planning and ROI analysis for a $50M+ software franchise marketing budget and built an executive reporting suite to track engagement and revenue KPIs. Drove regional marketing strategy changes based on performance analysis, delivering +11% MoM engagement lift, and supported teams with financial modeling, forecasting, and cost-benefit analysis.

ROI Analysis Executive Reporting KPI Tracking Financial Modeling Revenue Forecasting Cost Benefit Analysis Marketing Strategy Performance Analytics

Sr. Product Manager II

Activision Blizzard

Feb 2021 - Sep 2022 (1 year 7 months)

Led a cross-functional initiative to close gaps within the user acquisition funnel, delivering ~$15M annualized impact. Analyzed and proposed improvements to data pipeline and telemetry, reducing report generation time by ~80%, and implemented department-wide standardized measurement practices using OKRs and GA/Tableau reporting.

User Acquisition Data Pipelines Telemetry Reporting Optimization OKRs Google Analytics Tableau Cross functional Leadership

Sr. Product Manager I

Activision Blizzard

Dec 2015 - Jan 2021 (5 years 1 month)

Delivered website features driven by KPI analysis and A/B testing, increasing average content engagement time per user by 47% over a one-year deployment and experimentation period. Led roadmap execution to improve e-commerce shop conversion rates by 90 basis points in six months, and guided strategy via qualitative studies and a TensorFlow-based model that classified video clips by entertainment v

A B Testing KPI Analysis User Research TensorFlow Machine Learning Product Roadmapping

Program/Product Manager

Amazon

Jul 2010 - Nov 2015 (5 years 4 months)

Partnered with business development and finance to translate strategic requirements into product specifications and $70M+ yearly revenue financial projections. Analyzed app compatibility for Fire TV developers, increasing the content catalog size by 12% at launch, and defined KPI monitoring for Kindle Tablet ingestion to grow weekly content processing volume by 30%.

Product Specification Revenue Projection Product Strategy Compatibility Analysis KPIs Revenue Forecasting Kindle Ingestion Metrics