I take on problems that don't have a clear shape yet, and restructure them until solutions start feeling inevitable. I think in systems, end-to-end — discovery through delivery, design through the code that ships it. I specialize in 0 to 1 product design, design systems, and behavioral design that shapes how people engage, activate, and return.
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► Co-designed MySecurity, a B2B2C consumer security mobile app for Segware — designing and coding the white-label token architecture behind 100+ branded apps — Segware's most profitable product and a competitive moat across Latin America for 10+ consecutive years.
► Redesigned Couchsurfing's engagement model (14M+ users) around Hook Model triggers — Instagram Stories-like posts and a people-places-interests feed triad, partially echoed in Couchsurfing's 2026 rebuild — and designed and coded its Design System, including the first React and Storybook implementation.
► Solo-led the UX for WEG's global electric-motor quotation platform, one of the world's largest electric-motor manufacturers (135+ countries) — unifying three competing tools while reconciling sales' need for speed and engineering's need for precision.
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Product trio fluent:
PM and engineering fluency, not just design — a strong collaborator on a full team, self-sufficient on a small one.
A modular systems thinker:
I built fully tokenized design systems years before Figma introduced native variables.
Commercial instinct:
I've led marketing teams, reshaped brand strategy, and sold my own product designs directly to customers.
A "block-shaped generalist" (Jenny Wen):
Design, strategy, marketing, code — deep enough in each to move between them without a handoff.
Business, discovery & behavioral fluency:
Users at the center — habit formation, activation, and retention, all shaped around what people actually want.
The right thing, built right:
Craft and direction, always together — grounded in how people experience a product, not just how it functions.
Game thinking (not gamification):
I don't optimize screens. I optimize the loop.
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As AI takes on more delivery, what stays scarce is judgment — the questions worth asking, the behavior worth shaping, the mental models people already carry. I use AI to sharpen that judgment, not to replace it. I join teams as a partner — their product's outcome becomes mine too.
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Senior Product Designer, IC · Schedule flexible — full overlap with US hours
