From working on platforms in various industries, including incorporation, insurance, banking, and education I'm looking to contribute with 0-to-1 strategy collaboration, design foundations and comprehensive product initiatives design.
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@pedromasid
Product designer with six years in the field and a strong foundation in software engineering
From working on platforms in various industries, including incorporation, insurance, banking, and education I'm looking to contribute with 0-to-1 strategy collaboration, design foundations and comprehensive product initiatives design.
I bring six years as a product designer and a strong foundation in software engineering, spanning industries such as incorporation, insurance, banking, and education.
My expertise lies in founding and senior design roles, focusing on 0-to-1 product development, establishing design foundations, and driving end-to-end product initiatives.
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Work history, roles, and key accomplishments
Gun.io
Jun 2023 - Present (2 years 5 months)
• Redesigned Gun.io platform from the service to application experience in order streamline sign-ups and purchases, resulting in a 20% increase in conversions.
• Developed Gun.io's first AI tool, GunAI, under a new sub-brand, enabling clients to streamline job search parameters from descriptions—resulting in a 15% reduction in search time for clients.
Firstbase
Jun 2022 - Jun 2023 (1 year)
• Redesigned the onboarding and checkout experience across the entire Firstbase product portfolio, streamlining product acquisition and achieving a 10% boost in conversions.
• Built and managed a new design system for the Firstbase App, uniting old and new brand elements with cohesive governance and consistency.
Creditas
Nov 2020 - Jun 2022 (1 year 7 months)
• Designed the Creditas benefits for the company’s car marketplace, incentivizing dealership owners to increase lending through Creditas, achieving an 8% boost in credit lending.
Descomplica
Feb 2019 - Nov 2020 (1 year 9 months)
• Developed the MVP for Descomplica’s asset product suite, spanning client interface to application using Vue.js, GraphQL, PostgreSQL, and serverless architecture.
Stoovo
Jan 2018 - Feb 2019 (1 year 1 month)
• Developed the MVP for Stoovo's cross-platform mobile app, providing users with a money management platform to connect bank accounts and track spending.
Degrees, certifications, and relevant coursework
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