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Edidiong Ekong

@edidiongekong1

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Product marketing leader at Fireflies.ai who repositioned AI Notetaker as AI Teammate and drove a $960K finance launch.

United States

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At Fireflies.ai, I repositioned AI Notetaker as AI Teammate and led launches across AI Apps, integrations, and verticals. The Fireflies for Finance launch generated $960K+ in revenue within 60 days.

At Bujeti, I aligned positioning, pricing, and lifecycle marketing into a revenue motion that grew ARR 257% and helped scale platform TPV from $800M to over $10B in six months. I also led the commercial launch and GTM for seven products.

At Maplerad, I grew new users by 60%+ and generated $12B+ in TPV through account-based marketing, demand generation, and product-led growth. At Alerzo, I led marketing and GTM work supporting $340M in GMV across the portfolio.

I’ve advised 10+ Y Combinator and Techstars startups on positioning, launch strategy, and growth systems. I’m also the author of “Velocity, Momentum & Distribution: The Three Forces Behind Sustainable Startup Growth” and teach product marketing at AltSchool Africa.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth & GTM

Current

Bujeti

Dec 2025 - Present (10 months)

Grew active business customers 82% and ARR 257% while scaling platform TPV from $800M to over $10B. Led commercial launch and GTM for seven products, redefined ICP, and cut churn 26%.

GTM Strategy Positioning Pricing Sales Enablement Lifecycle Marketing Metabase Segmentation Localization

Head of Product Marketing

Fireflies.ai

Jan 2025 - Dec 2025 (11 months)

Led major announcements including the $1B valuation and repositioned Fireflies from AI Notetaker to AI Teammate. Drove vertical GTM for Finance generating $960K+ revenue in 60 days and built competitive sales enablement.

Product Marketing GTM Strategy Positioning Competitive Intelligence Sales Enablement Launch Management AI Vertical Marketing

Head of Growth & Product Marketing

Maplerad

Mar 2023 - Dec 2024 (1 year 9 months)

Grew new users 60%+ and generated $12B+ in TPV through ABM, demand generation, and product-led growth. Set acquisition roadmap and exceeded revenue goals by 31% quarter-on-quarter.

Growth Marketing ABM Demand Generation Product Led Growth OKRs Performance Marketing Product Strategy

Head of Marketing & GTM

Alerzo

Nov 2021 - Feb 2023 (1 year 3 months)

Owned marketing strategy driving $340M in GMV and repositioned marketing as revenue-generating. Led GTM for rebrand and expanded POS across 15+ cities, supporting a $20M+ raise.

Marketing Strategy GTM Campaign Management Branding Sales Enablement POS Expansion Investor Relations

Head of Marketing

Klasha

Feb 2021 - Nov 2021 (9 months)

Grew B2B clients from 0 to 10,000+ and B2C from 0 to 150,000 users, achieving 366% month-over-month growth. Led product launches and built PR strategy landing coverage in major tech publications.

Growth Marketing ABM Programmatic Advertising PR Product Launch B2B B2C

Marketing Manager

Boomplay

Oct 2018 - Feb 2021 (2 years 4 months)

Grew Nigerian user base from 8 million to 60 million+ through campaigns and partnerships. Built loyalty and in-app gamification that lifted Time Spent Listening by 48% and grew subscriptions 27%.

Marketing Strategy Campaign Management Partnerships Loyalty Programs Gamification Retention Music Industry