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Edgar Franco

@edgarfranco

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Head of Operations at Rainmaker for Contractors, running EOS execution across eight functional areas.

Mexico

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What I'm looking for

I'm seeking senior leadership roles focused on operations, people, systems, accountability and business execution—not channel-level hands-on delivery.

At Rainmaker for Contractors, I run day-to-day agency operations and connect the CEO's vision with execution across client services, fulfillment and growth. I own the EOS operating cadence and accountability system, and step into high-priority client situations when delivery, performance or communication needs correction.

Previously, I led product marketing for Expresia's B2B SaaS Digital Experience Platform and growth marketing at Smash Brands, where I led cross-functional teams and owned growth strategy, brand positioning and launch planning. I'm looking for senior leadership work focused on operations, people, systems, accountability and business execution—not channel-level hands-on delivery.

Experience

Work history, roles, and key accomplishments

Current

Head of Operations

Current

Rainmaker for Contractors

Mar 2025 - Present (1 year 6 months)

Run day-to-day agency operations and connect the CEO's vision with execution across client services, fulfillment and growth functions. Own the company's operating cadence and accountability system through EOS, ensuring priorities, metrics, issues and commitments are visible and acted on.

EOS L10 Rock Scorecards IDS SOP Development Client Success Capacity Planning Hiring Onboarding Executive Reporting Budget allocation Growth Strategy Change Management Revenue Focus Retention Focus

Product Marketing

Expresia

May 2024 - Dec 2024 (7 months)

Led product marketing for a B2B SaaS Digital Experience Platform, shaping positioning, messaging and go-to-market initiatives. Translated complex product capabilities into clear business value tied to operational efficiency, customer experience and digital growth.

Product Marketing Positioning Messaging Go To Market B2B SaaS Marketing Plans Demand Generation

Growth Marketing Manager

Smash Brands

Sep 2022 - May 2024 (1 year 8 months)

Led digital marketing, development, design and client service teams with direct reporting to the CEO. Owned growth strategy, brand positioning and launch planning for new brands within the company portfolio.

Digital Marketing Team Leadership Growth Strategy Brand Positioning Launch planning Meta Ads Google Ads Amazon Mercado Libre Budget allocation Resource Planning Profitability Analysis Executive Reporting

Marketing Manager

INTO Consultancy

Jan 2022 - Sep 2022 (8 months)

Led the marketing team and developed revenue-focused strategies for agency clients and internal growth. Owned key accounts, coordinated internal meetings and workload distribution, and improved the organization of daily execution.

Marketing Strategy Team Leadership Key Account Management Workload Distribution Training Programs

Digital Marketing Manager

GoldBack Gorilla

Sep 2020 - Feb 2022 (1 year 5 months)

Managed the marketing team and owned the company's digital strategy across reach, engagement, traffic and lead generation. Developed and presented client proposals covering lead generation, SEO, web optimization, account-based marketing and software implementation.

Digital Marketing Team Management Lead Generation SEO Web Optimization Account Based Marketing HubSpot Marketing Hub Data Analysis Process Improvement

Inbound Marketing Consultant

Zubia People & Business

Sep 2019 - Sep 2020 (1 year)

Designed inbound and performance marketing strategies focused on lead attraction, conversion and retention. Advised on websites, conversion funnels, UX/UI and SEO, and designed CRM automation, lead scoring and lifecycle programs in HubSpot.