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Thư Phạm

@thphm

Senior Digital Marketing Specialist at SPM CORPORATION, planning Facebook, Google, and TikTok campaigns and training a team of four.

Vietnam

Message

At SPM CORPORATION, I plan and execute Facebook, Google, and TikTok campaigns, allocating budgets and optimizing performance. I analyze campaign metrics and recommend data-driven improvements.

I also manage websites, landing pages, CRM, and lead segmentation to improve customer journeys and conversion. I assign and train a four-person team executing social, SEO, livestream, and KOL content.

At PEACE DENTISTRY, I managed Facebook and TikTok Ads and trained new staff in ad execution. I built bilingual English-Vietnamese social content and CRM consultation scripts, and supported community channels and SEO content.

As a Marketing Freelancer, I plan multi-channel campaigns and build content strategies aligned with business goals. I also manage Facebook and TikTok entertainment channels, affiliate marketing, sponsored content bookings, and fan events.

Experience

Work history, roles, and key accomplishments

Current

Marketing Freelancer

Current

Self Employed

Jan 2018 - Present (8 years 9 months)

Planned and executed multi-channel marketing campaigns across digital platforms, optimizing budget and performance. Built and managed entertainment-niche social channels for affiliate marketing and sponsored content.

Multi channel Marketing Content Strategy Affiliate Marketing Social Media Management Data Analysis Telesales

Senior Digital Marketing Specialist

SPM Corporation

Jan 2024 - Jan 2026 (2 years)

Planned and executed multi-channel digital campaigns across Facebook, Google, and TikTok, including budget allocation and performance optimization. Monitored campaign performance, reported insights, and recommended data-driven optimizations.

Meta Ads TikTokAds Google Ads GA4 GTM UTM CRM SEO Content Strategy Team Leadership Trade Marketing Event Media

Digital Marketing Specialist

Peace Dentistry

Jan 2020 - Jan 2023 (3 years)

Executed Facebook Ads and TikTok Ads campaigns, including budget planning, account management, and performance tracking. Trained new staff on Facebook Ads best practices and built bilingual content strategies.

Facebook Ads TikTokAds Budget Management Performance Monitoring Content Strategy SEO CRM Zalo OA Novaon Bilingual Content

Marketing Content

TOHA Group

Jan 2019 - Jan 2020 (1 year)

Executed content across digital platforms including Facebook, website, and e-commerce, with bilingual EN-VI content. Supported Facebook Ads campaigns, produced visual content, and handled customer care via SMS.

Content Creation Facebook Ads Video Editing Customer Service Bilingual Content