
Dario Šuler
@dariouler
Performance Marketing Consultant at Adaxa Agency building Google Ads campaigns, measurement systems, and AI-assisted PPC workflows.
What I'm looking for
At Adaxa Agency, I work across Google Ads, PPC strategy, analytics, conversion tracking, reporting automation, and AI-supported marketing workflows. I connect paid media with clean measurement and practical systems, including GPT-based assistants for PPC preparation and multilingual ad localization.
For Lovehoney Group, I worked on ecommerce performance across the Wowtech / Lovehoney ecosystem, focusing on Google Ads, Shopping and Performance Max, campaign analysis, and optimization. I also supported reporting, tracking, and automation across multiple brands, products, markets, and campaign types.
Earlier roles at Oxidian, Promosapiens Croatia, and Turn-key Systems, Inc. gave me experience across paid media, analytics, and digital marketing in different industries. I’m based in Croatia and work with clients and teams that value measurable results, transparent communication, practical automation, and long-term performance improvement.
Experience
Work history, roles, and key accomplishments
Founder and Performance Marketing Consultant at Adaxa Agency, focused on Google Ads, PPC strategy, analytics, conversion tracking, reporting automation and AI-supported marketing workflows.
My work covers full-funnel paid media execution and consulting: campaign planning, account structure, Search, Shopping, Performance Max, Microsoft/Bing Ads, Meta Ads, LinkedIn Ads, Amazon Ads, marketplace adve
Performance marketing work for the Wowtech / Lovehoney ecosystem through Adaxa Agency, with a strong focus on Google Ads, PPC execution, ecommerce performance, Shopping and Performance Max logic, reporting, analytics, tracking and campaign optimization.
The work includes continuous campaign monitoring, search intent analysis, product and category-level PPC logic, campaign structure improvements,
PPC Consultant focused on setting up, optimizing and improving Google Ads and Meta/Facebook Ads campaigns in a remote consulting environment.
The work included campaign setup, account structure, targeting, ad group logic, keyword and audience organization, performance monitoring, optimization recommendations and measurement strategy development. A strong part of the role was making sure paid medi
PPC Marketing Manager responsible for managing and analyzing paid media campaigns, implementing tracking through Google Tag Manager, defining goal structures and creating reporting systems.
The role combined hands-on PPC campaign management with analytics and measurement work. I worked on campaign monitoring, performance analysis, optimization recommendations, GTM tag implementation, Google Analy
Digital Marketing Specialist working across Google AdWords, Google Analytics, on-site SEO, PPC campaign setup, campaign management, performance monitoring, analysis and reporting.
The role included hands-on execution and optimization for clients across healthcare, organic retail, hospitality, car rental, building materials, food/FMCG and international market contexts. I worked on campaign setup,
PPC Specialist focused on Google AdWords, Bing Ads and YouTube advertising for a B2B technology context.
The work included campaign setup, campaign management, performance monitoring, search and video campaign analysis, optimization and reporting support. I worked with paid search and YouTube campaign structures, monitored performance data, analyzed campaign results and supported continuous optim
Digital Marketing Specialist responsible for creating, managing and optimizing Google AdWords and YouTube campaigns for large retail and FMCG clients.
The work included campaign setup, campaign management, search and YouTube advertising support, performance monitoring, reporting and online advertising execution for major regional brands. Working with large retail and FMCG brands gave me valuable
Lecturer for a digital marketing course, focused on introducing participants to core digital marketing concepts, online advertising, PPC logic and practical marketing execution.
The role connected my hands-on digital marketing and PPC experience with education, training and knowledge transfer. I worked on explaining digital marketing fundamentals, campaign logic, online advertising concepts, prac
Managerial and operational support for a family agriculture project, covering administration, documentation, web support, marketing support, sales and day-to-day organization.
The role included a practical mix of offline operations and online presence: paperwork, product presentation, communication, small business marketing, sales support and administration required for the family farm’s activiti
IT Administrator and Independent Accountant providing IT and telecommunications support in the accounting department.
The role included internal technical assistance, system support, telecom support, accounting-related operational support and work on system adjustments connected to Croatia’s e-prescription solutions. I supported users, handled IT-related issues, worked with administrative process
Community & Analytics Manager focused on audience engagement, Google Analytics, inbound marketing support, SEO, SEM and social media communication.
This was one of my earliest practical digital marketing and analytics roles. I supported communication with the portal’s audience, moderated social media activity, analyzed visitor behavior and worked on connecting content, community engagement and me
Manager of the Lavender Croatia project, focused on building web presence, connecting lavender farmers, communicating with producers and buyers, creating content and developing digital visibility for Croatian lavender products.
The project combined agriculture, small business marketing, SEO, SEM, community management, customer communication and online product presentation. I established and manag
IT Administrator involved in implementation and monitoring of systems connected to the Croatian healthcare e-prescription project.
The role included operational IT support, systems monitoring, implementation support, internal coordination and technical assistance inside an institutional healthcare information system. I worked on supporting the transition and operation of e-prescription-related sy
Keynote speaker at an internet technologies, community management, internet marketing and communications seminar organized by Digital Point Osijek.
The seminar focused on helping unemployed young professionals understand internet marketing, communication and digital opportunities as a path toward their first job. Topics included internet technologies, community management, online communication, d
Regional Manager for the Slavonia-Baranja region, responsible for regional operations, partner relationships, customer communication, administration, paperwork and operational coordination.
The role included managing relationships with partners and clients, handling administrative responsibilities, supporting regional operations and coordinating field activities. During this period, the company e
Graphics Designer working on a weekly sports betting magazine, including layout preparation, visual editing and sports data processing.
The role included daily use of Adobe Photoshop, Adobe InDesign and Microsoft Excel, including pivot table management and data preparation for sports-related print content. I worked with sports information, visual materials, magazine layout and structured data tha
Teletext Manager responsible for tracking sports results in real time, processing large volumes of sports information and publishing scores point-by-point on a daily basis.
The role required strong focus, speed, accuracy, sports knowledge, real-time web research and regular use of English while monitoring sports data from around the world. I handled sports results, score updates and information p
Front Desk Manager in an authorized SONY service center, responsible for customer care, client communication, receiving and dispatching electronic appliances and supporting service operations.
The role included direct communication with customers, basic administrative work, coordination with service staff and handling technical service-related requests. It required patience, clarity, responsibili
Education
Degrees, certifications, and relevant coursework
Vladimira Becica
Algebra
Web Applications Programmer
Issued Aug 2010
Pučko otvoreno učilište
Apiarist
Issued Nov 2011
Google Analytics Individual Qualification
Issued Aug 2011 · Expired May 2018
Hubspot
Inbound Certification
Issued Oct 2013
Digital Analytics Fundamentals
Issued Oct 2013
Search Advertising Advanced Exam
Issued Nov 2013
Display Advanced Advertising Exam
Issued Jul 2014
Elektrotehnicka i prometna skola Osijek
IT, Electronics
1999 - 2002
Video Advertising Advanced Certification
Issued Jul 2014
Google Analytics
Issued Nov 2017 · Expired May 2019
Ecommerce Analytics: From Data to Decisions
Issued Nov 2017 · Expired Nov 2018
Google Analytics for Beginners
Issued Nov 2017 · Expired Nov 2018
Advanced Google Analytics
Issued Nov 2017 · Expired Nov 2018
Google Tag Manager Fundamentals
Issued Nov 2017 · Expired Nov 2018
Content Marketing: Newsletters
Issued Jan 2018
Top 5 Tips for YouTube Channel
Issued Jan 2018
LinkedIn Sponsored InMail
Issued Jan 2018
R for Excel Users
Issued Jan 2018
Learning Google Apps Script
Issued Jan 2018
Writing a Marketing Plan
Issued Jan 2018
Learning Video Live Streaming
Issued Nov 2020
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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