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Dario ŠulerDU
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Dario Šuler

@dariouler

Performance Marketing Consultant at Adaxa Agency building Google Ads campaigns, measurement systems, and AI-assisted PPC workflows.

Croatia
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What I'm looking for

I’m looking for work with clients and teams that value measurable results, transparent communication, practical automation, and long-term performance improvement.

At Adaxa Agency, I work across Google Ads, PPC strategy, analytics, conversion tracking, reporting automation, and AI-supported marketing workflows. I connect paid media with clean measurement and practical systems, including GPT-based assistants for PPC preparation and multilingual ad localization.

For Lovehoney Group, I worked on ecommerce performance across the Wowtech / Lovehoney ecosystem, focusing on Google Ads, Shopping and Performance Max, campaign analysis, and optimization. I also supported reporting, tracking, and automation across multiple brands, products, markets, and campaign types.

Earlier roles at Oxidian, Promosapiens Croatia, and Turn-key Systems, Inc. gave me experience across paid media, analytics, and digital marketing in different industries. I’m based in Croatia and work with clients and teams that value measurable results, transparent communication, practical automation, and long-term performance improvement.

Experience

Work history, roles, and key accomplishments

Adaxa Agency logoAA
Current

Company Owner & Performance Marketing Expert

Jun 2018 - Present (8 years 3 months)

Founder and Performance Marketing Consultant at Adaxa Agency, focused on Google Ads, PPC strategy, analytics, conversion tracking, reporting automation and AI-supported marketing workflows.

My work covers full-funnel paid media execution and consulting: campaign planning, account structure, Search, Shopping, Performance Max, Microsoft/Bing Ads, Meta Ads, LinkedIn Ads, Amazon Ads, marketplace adve

Lovehoney Group logoLG

Performance Marketing Specialist

Feb 2021 - Sep 2026 (5 years 7 months)

Performance marketing work for the Wowtech / Lovehoney ecosystem through Adaxa Agency, with a strong focus on Google Ads, PPC execution, ecommerce performance, Shopping and Performance Max logic, reporting, analytics, tracking and campaign optimization.

The work includes continuous campaign monitoring, search intent analysis, product and category-level PPC logic, campaign structure improvements,

Exponential.buzz logoEX

PPC Consultant

Nov 2018 - May 2019 (6 months)

PPC Consultant focused on setting up, optimizing and improving Google Ads and Meta/Facebook Ads campaigns in a remote consulting environment.

The work included campaign setup, account structure, targeting, ad group logic, keyword and audience organization, performance monitoring, optimization recommendations and measurement strategy development. A strong part of the role was making sure paid medi

Oxidian logoOX

PPC Marketing Manager

Oct 2017 - Feb 2018 (4 months)

PPC Marketing Manager responsible for managing and analyzing paid media campaigns, implementing tracking through Google Tag Manager, defining goal structures and creating reporting systems.

The role combined hands-on PPC campaign management with analytics and measurement work. I worked on campaign monitoring, performance analysis, optimization recommendations, GTM tag implementation, Google Analy

Promosapiens Croatia logoPC

Digital Marketing Specialist

Sep 2016 - Jul 2017 (10 months)

Digital Marketing Specialist working across Google AdWords, Google Analytics, on-site SEO, PPC campaign setup, campaign management, performance monitoring, analysis and reporting.

The role included hands-on execution and optimization for clients across healthcare, organic retail, hospitality, car rental, building materials, food/FMCG and international market contexts. I worked on campaign setup,

Turn-key Systems, Inc logoTI

PPC Specialist

Dec 2014 - Oct 2016 (1 year 10 months)

PPC Specialist focused on Google AdWords, Bing Ads and YouTube advertising for a B2B technology context.

The work included campaign setup, campaign management, performance monitoring, search and video campaign analysis, optimization and reporting support. I worked with paid search and YouTube campaign structures, monitored performance data, analyzed campaign results and supported continuous optim

logIT internet services Ltd. logoLL

Digital Marketing Specialist

Feb 2014 - Oct 2015 (1 year 8 months)

Digital Marketing Specialist responsible for creating, managing and optimizing Google AdWords and YouTube campaigns for large retail and FMCG clients.

The work included campaign setup, campaign management, search and YouTube advertising support, performance monitoring, reporting and online advertising execution for major regional brands. Working with large retail and FMCG brands gave me valuable

Algebra logoAL

Lecturer

Sep 2014 - Dec 2014 (3 months)

Lecturer for a digital marketing course, focused on introducing participants to core digital marketing concepts, online advertising, PPC logic and practical marketing execution.

The role connected my hands-on digital marketing and PPC experience with education, training and knowledge transfer. I worked on explaining digital marketing fundamentals, campaign logic, online advertising concepts, prac

OPG Rozalija Šuler logoOU

Manager

Mar 2013 - Dec 2014 (1 year 9 months)

Managerial and operational support for a family agriculture project, covering administration, documentation, web support, marketing support, sales and day-to-day organization.

The role included a practical mix of offline operations and online presence: paperwork, product presentation, communication, small business marketing, sales support and administration required for the family farm’s activiti

Pharmacy Osijek logoPO

IT Administrator and Independent accountant

Oct 2012 - Feb 2014 (1 year 4 months)

IT Administrator and Independent Accountant providing IT and telecommunications support in the accounting department.

The role included internal technical assistance, system support, telecom support, accounting-related operational support and work on system adjustments connected to Croatia’s e-prescription solutions. I supported users, handled IT-related issues, worked with administrative process

SIB portal logoSP

Community & Analytics Manager

Oct 2010 - Feb 2014 (3 years 4 months)

Community & Analytics Manager focused on audience engagement, Google Analytics, inbound marketing support, SEO, SEM and social media communication.

This was one of my earliest practical digital marketing and analytics roles. I supported communication with the portal’s audience, moderated social media activity, analyzed visitor behavior and worked on connecting content, community engagement and me

Lavender Croatia logoLC

Manager

Mar 2009 - May 2013 (4 years 2 months)

Manager of the Lavender Croatia project, focused on building web presence, connecting lavender farmers, communicating with producers and buyers, creating content and developing digital visibility for Croatian lavender products.

The project combined agriculture, small business marketing, SEO, SEM, community management, customer communication and online product presentation. I established and manag

Pharmacy Osijek logoPO

IT Administrator

Feb 2011 - Oct 2012 (1 year 8 months)

IT Administrator involved in implementation and monitoring of systems connected to the Croatian healthcare e-prescription project.

The role included operational IT support, systems monitoring, implementation support, internal coordination and technical assistance inside an institutional healthcare information system. I worked on supporting the transition and operation of e-prescription-related sy

Digital Point Osijek logoDO

Keynote Speaker

Oct 2011 - Dec 2011 (2 months)

Keynote speaker at an internet technologies, community management, internet marketing and communications seminar organized by Digital Point Osijek.

The seminar focused on helping unemployed young professionals understand internet marketing, communication and digital opportunities as a path toward their first job. Topics included internet technologies, community management, online communication, d

Hattrick HR logoHH

Regional manager

Jan 2007 - Jan 2009 (2 years)

Regional Manager for the Slavonia-Baranja region, responsible for regional operations, partner relationships, customer communication, administration, paperwork and operational coordination.

The role included managing relationships with partners and clients, handling administrative responsibilities, supporting regional operations and coordinating field activities. During this period, the company e

Zderic d.o.o logoZD

Graphics Designer

Jul 2007 - Dec 2007 (5 months)

Graphics Designer working on a weekly sports betting magazine, including layout preparation, visual editing and sports data processing.

The role included daily use of Adobe Photoshop, Adobe InDesign and Microsoft Excel, including pivot table management and data preparation for sports-related print content. I worked with sports information, visual materials, magazine layout and structured data tha

Zderic d.o.o. logoZD

Teletext Manager

Jan 2004 - Jun 2007 (3 years 5 months)

Teletext Manager responsible for tracking sports results in real time, processing large volumes of sports information and publishing scores point-by-point on a daily basis.

The role required strong focus, speed, accuracy, sports knowledge, real-time web research and regular use of English while monitoring sports data from around the world. I handled sports results, score updates and information p

RTV Majdandzic logoRM

Front Desk Manager

Oct 2002 - May 2003 (7 months)

Front Desk Manager in an authorized SONY service center, responsible for customer care, client communication, receiving and dispatching electronic appliances and supporting service operations.

The role included direct communication with customers, basic administrative work, coordination with service staff and handling technical service-related requests. It required patience, clarity, responsibili

Education

Degrees, certifications, and relevant coursework

VB

Vladimira Becica

AL

Algebra

Web Applications Programmer

Issued Aug 2010

PU

Pučko otvoreno učilište

Apiarist

Issued Nov 2011

GO

Google

Google Analytics Individual Qualification

Issued Aug 2011 · Expired May 2018

HU

Hubspot

Inbound Certification

Issued Oct 2013

GO

Google

Digital Analytics Fundamentals

Issued Oct 2013

GO

Google

Search Advertising Advanced Exam

Issued Nov 2013

GO

Google

Display Advanced Advertising Exam

Issued Jul 2014

EO

Elektrotehnicka i prometna skola Osijek

IT, Electronics

1999 - 2002

GO

Google

Video Advertising Advanced Certification

Issued Jul 2014

GO

Google

Google Analytics

Issued Nov 2017 · Expired May 2019

GO

Google

Ecommerce Analytics: From Data to Decisions

Issued Nov 2017 · Expired Nov 2018

GO

Google

Google Analytics for Beginners

Issued Nov 2017 · Expired Nov 2018

GO

Google

Advanced Google Analytics

Issued Nov 2017 · Expired Nov 2018

GO

Google

Google Tag Manager Fundamentals

Issued Nov 2017 · Expired Nov 2018

LI

LinkedIn

Content Marketing: Newsletters

Issued Jan 2018

LI

LinkedIn

Top 5 Tips for YouTube Channel

Issued Jan 2018

LI

LinkedIn

LinkedIn Sponsored InMail

Issued Jan 2018

LI

LinkedIn

R for Excel Users

Issued Jan 2018

LI

LinkedIn

Learning Google Apps Script

Issued Jan 2018

LI

LinkedIn

Writing a Marketing Plan

Issued Jan 2018

LI

LinkedIn

Learning Video Live Streaming

Issued Nov 2020

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