Drishti Vanjani
@drishtivanjani
I build strategic messaging and integrated campaigns that grow reach, engagement, and conversion.
What I'm looking for
I've shaped strategic messaging, brand storytelling, and integrated campaigns for Webenza, including Bharat Biotech's “Typhoid Needs Attention” public-health campaign, which reached 78.8M+ people and generated 63.3M+ interactions in four months.
I improved Google Ads CTR by 104% for a global B2B leader by redesigning messaging with competitive analysis and high-intent keyword insights. I've also led full-funnel launch narratives for Sterling Holidays and helped secure accounts including Kotak Mahindra Prime and SPAR through new-business pitch messaging.
Earlier, at ARM Worldwide, I led social storytelling for a global HR technology conference and built consumer-facing launch messaging for Tecno Pova 2. I bring editorial experience across The Asian Age, Curly Tales, blogs, websites, scripts, and brand content, with a focus on strong voice, clear narratives, and measurable performance.
Experience
Work history, roles, and key accomplishments
Senior Copywriter | Content Strategist
Webenza
Dec 2022 - May 2026 (3 years 5 months)
Led cross-channel asset development for a nationwide public-health campaign, improving Google Ads CTR by 104% and securing high-value accounts. Promoted to Senior role and mentored junior writers.
Education
Degrees, certifications, and relevant coursework
H.R. College of Commerce & Economics, University of Mumbai
Bachelor of Mass Media, Journalism
Grade: 9.62/10
Bachelor of Mass Media (Journalism) with a CGPA of 9.62/10.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
drishti-vanjani.lovable.appPortfolio
drishti-vanjani.lovable.appJob categories
Skills
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