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Aamera Kothawala

@aamerakothawala

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Experienced SEO-Content Strategist with a proven track record.

Zimbabwe

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What I'm looking for

I am looking for a role that allows me to leverage my content strategy skills in a dynamic environment, fostering creativity and collaboration while driving measurable results.

I am an experienced SEO-Content Strategist with a proven track record in creating high-converting content for web, social, and PR channels. My journey has been marked by strategic execution of over 25 content marketing campaigns, which have significantly increased blog engagement by five times. I pride myself on my ability to develop SEO-optimized webpages and landing pages that contribute to substantial monthly traffic, showcasing my analytical skills and commitment to driving results.

Throughout my career, I have created high-performing marketing collateral, including case studies, eBooks, and award entries, all aimed at enhancing brand image. My technical versatility spans various tools such as Mailchimp, HubSpot, Google Keyword Planner, and SEMRUSH, allowing me to craft content that resonates with target audiences across diverse industries, including law, tech, and pharmaceuticals.

In addition to my content creation expertise, I have successfully curated social media strategies that have boosted engagement rates significantly. My academic background in English, coupled with certifications in content marketing and social media, has equipped me with the skills necessary to thrive in this dynamic field. I am passionate about leveraging my skills to create impactful content that drives engagement and growth.

Experience

Work history, roles, and key accomplishments

Current

Copywriter

Current

VisiLean

Mar 2023 - Present (2 years 4 months)

Strategized and executed over 25 content marketing campaigns, significantly increasing blog engagement. Developed SEO-optimized webpages and landing pages, contributing to substantial monthly traffic.

SEO Content Strategy Copywriting Keyword Research Content Marketing Google Analytics HubSpot Mailchimp Ahrefs SEMrush

Content Writer

Sun Media Marketing

Jul 2022 - Nov 2022 (4 months)

Authored B2B, SEO-friendly blogs and website content for on-page optimization across various industries. Focused on creating content for law firms, software testing companies, and tech firms.

Content Writing SEO On Page SEO Content

Social Media Strategist

WEEEBUILD

Feb 2022 - May 2022 (3 months)

Curated social media strategies for fashion brands, enhancing brand visibility and engagement. Created lifestyle blogs for brand websites to engage target audiences and drive traffic.

Social Media Strategy Hootsuite LinkedIn Ads

Content Writing

Otakukart

Aug 2020 - Sep 2020 (1 month)

Authored various B2C articles on web series and movies on WordPress to engage readers. Focused on increasing online presence and reader engagement.

Content Writing B2C WordPress Online Presence

Teaching & Head of Operations

Little Genius Academy

Jan 2019 - Jul 2020 (1 year 6 months)

Taught English grammar to children aged 4-11, fostering language skills and comprehension. Managed content for social media handles in collaboration with the design team to enhance engagement.

Teaching Grammar Social Media Management Content Management Team Collaboration

Education

Degrees, certifications, and relevant coursework

Maharaja Sayajirao University of Vadodara

Bachelor's in English (Honors), English

Grade: 7.6/10

Studied English with a focus on honors, achieving a CGPA of 7.6/10. Gained comprehensive knowledge in literature and language.

HubSpot

Certificate, Content Marketing

Completed a Content Marketing Certificate program, focusing on strategies for effective content creation and distribution. Also obtained a Social Media Marketing Certification on HubSpot, enhancing skills in digital marketing.

Certificate, SEO Copywriting

Undertook a course on SEO Copywriting, learning to craft content optimized for both human readers and search engines. Additionally, completed The Complete Copywriting Course on Udemy, developing comprehensive copywriting skills.