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Drishti Ray

@drishtiray

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Marketing Intelligence professional using SAS/SPSS research to drive competitive strategy and product growth.

India

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What I'm looking for

I want a marketing intelligence/market research role where I can run surveys, analyze data with SAS/SPSS, and deliver insight-driven reports that support competitive analysis and product launches, while continuing to learn and grow with the team.

I’m a marketing intelligence professional with 3.6 years of experience using qualitative and quantitative research to uncover trends and translate insights into decisions. I’m strong in market assessment, competitive analysis, and turning survey and field data into clear, actionable reporting.

Across my roles, I’ve conducted market research through surveys, tabulating data, and performing preliminary statistical analysis using Excel and SPSS. I’ve supported business growth through competitive analysis of products using field data and secondary research, market positioning work, and survey-driven insights from hospitals and pharmacies.

I also focus on execution and people enablement—I’ve handled induction and training for new recruits, coordinated team efforts, and contributed to successful launches of six new products (with four recording highest sales in 2010). With proficiency in SAS and SPSS for analysis (including correlation, regression, time series, exploratory analysis, and ANOVA), I bring both analytical rigor and strong project planning to marketing intelligence work.

Experience

Work history, roles, and key accomplishments

Research Associate

Industry ARC

Jun 2014 - Feb 2015 (8 months)

Conducted qualitative and quantitative market research, analyzing information from primary and secondary sources and identifying market trends and segment insights. Produced market assessment deliverables and data analysis/reporting.

Primary Research Qualitative Research Quantitative Research Market Research Trend Analysis Competitive Analysis Market Segmentation Market Sizing Data Analysis Report Writing

Area Sales Executive

Bharat Serums and Vaccines Ltd

Oct 2010 - Jan 2013 (2 years 3 months)

Performed competitive analysis using field data and secondary research and supported market positioning activities for products. Conducted hospital surveys, tracked health indicators, and led induction/training for new recruits.

Competitive Analysis Positioning

Field Manager

Avitech Nutrition Pvt Ltd

Nov 2009 - Oct 2010 (11 months)

Used primary and secondary research to understand market dynamics and plan channel development activities. Conducted exploratory research with medical practitioners, supported test marketing and product launch/promotion, and maintained market intelligence reports.

Primary Research Channel Development Market Testing Product Launch Product Promotion Market Intelligence

Scientific Communication Executive

Centaur Pharmaceuticals Pvt Ltd

Jul 2009 - Oct 2009 (3 months)

Conducted market potential surveys using interview techniques and supported product promotion activities. Supervised primary and secondary sales in selected regions and prepared market intelligence reports.

Interview Based Research Product Promotion Secondary Sales Supervision Market Intelligence