At The Hettich Group, I established a market intelligence and competitive analysis framework to capture and share competitor, customer, and market insights across business functions. I developed a field intelligence questionnaire for sales teams and initiated competitor benchmarking across product portfolios, pricing, channel strategy, and launches.
At CRISIL, I led 40+ market intelligence and competitive benchmarking engagements across five sectors, supporting strategic business and go-to-market decisions. I delivered 100+ executive reports, presentations, and dashboards on pricing, market trends, and competitive positioning.
At CRISIL, I also managed 15+ concurrent primary and secondary research projects and designed and executed 25+ qualitative and quantitative studies, including surveys and stakeholder interviews. My work included market sizing and opportunity assessments using TAM/SAM/SOM frameworks, macroeconomic indicators, POS data, panel data, and syndicated research.
Earlier, I managed global research projects at Course5 Intelligence Pvt. Ltd. and conducted B2B market research and business intelligence studies at iResearch Services Pvt. Ltd. Across these roles, I worked on research design, data quality, stakeholder coordination, and executive reporting.
