Open to opportunities

Dr Farzana Irshad

@drfarzanairshad

I build GTM, AI-search, and demand-generation systems that grow qualified pipeline across GCC and international markets.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead GTM, growth, market-entry, and AI-search initiatives where I can build qualified pipeline, strengthen positioning, and deliver measurable commercial outcomes across GCC and international markets.

I've built GTM, growth, and AI-search programs for 85+ founders across four countries through Mouj Solutions, my GCC-based growth studio. I lead positioning, market entry, SEO, GEO/AEO, paid acquisition, content, CRM, lifecycle systems, and founder visibility with a focus on qualified pipeline and commercial return.

I delivered 400%+ organic traffic growth within three months for new search engagements and consistently positive ROI across Google and Meta advertising. For Amourion Training Centre, I increased online lead conversion by 60% through landing pages, paid search optimization, SEO, and audience-specific messaging.

My fractional leadership work includes GX1, where I lead a bilingual GTM and SEO/AEO activation roadmap for GCC market entry, as well as European and Swiss marketing mandates for Sublimis and Holon. At DirectSB, I strengthened revenue growth through CRM implementation, lead-nurturing automation, onboarding optimization, customer research, and competitive positioning.

My scientific research and healthcare background shapes an evidence-first approach to customer insight, experimentation, reporting, and performance improvement. I also mentor women-led startups with pro bono GTM, positioning, and pitch support.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO & GTM Strategy Lead

Current

GX1

Jan 2026 - Present (7 months)

Lead a 12-month bilingual GTM, digital presence, and SEO/AEO activation roadmap for a governance technology platform entering the GCC market. Increased digital traffic and expanded investor visibility through education-led credibility building, search activation, audience segmentation, and executive narrative development.

GTM Strategy SEO AEO Audience Segmentation Bilingual Marketing

Current

Founder & CEO | Director of Growth

Current

Mouj Solutions

May 2023 - Present (3 years 3 months)

Founded and lead a GCC-based growth, demand, and AI-search studio serving 85+ founders across four countries. Own client growth strategy across positioning, market entry, SEO, GEO/AEO, paid acquisition, content, websites, founder visibility, CRM, and lifecycle systems.

SEO GEO AEO Google Ads Meta Ads CRM Content Strategy Market Entry Brand Positioning Team Leadership

Current

Business & Growth Consultant

Current

DirectSB

Mar 2022 - Present (4 years 5 months)

Advised a proptech startup on revenue growth, digital acquisition, customer lifecycle design, operating structure, and market positioning. Built CRM and lead-nurturing automations that strengthened follow-up, improved lifecycle visibility, and supported conversion and revenue growth.

CRM Lead Nurturing Lifecycle Positioning Competitor Research Customer Research

Fractional CMO, Europe

Sublimis

Jan 2025 - Dec 2025 (11 months)

Owned brand positioning and GTM execution, aligning commercial priorities with an integrated digital, content, and AI-enabled growth stack.

Brand Positioning GTM Execution Digital Strategy Content Strategy

Marketing Head

Holon

Jan 2024 - Dec 2024 (11 months)

Led the marketing function across brand identity, market positioning, audience strategy, and go-to-market delivery for a Switzerland-based organization.

Brand Identity Positioning Audience Strategy Go To Market

Business Consultant – Strategy & Marketing

Amourion Training Centre

Apr 2021 - Jan 2022 (9 months)

Led SEO, content, landing-page, Google Ads, and strategic communications for a premium academic consultancy serving international students. Increased online lead conversion by 60% through conversion-focused landing pages, paid search optimization, and audience-specific messaging.

SEO Content Strategy Landing Page Optimization Google Ads Strategic Communications

Research Analyst & Clinic Manager

Burjeel Medical City

Dec 2020 - Mar 2021 (3 months)

Analyzed patient data and service feedback, streamlined executive reporting, and redesigned experience touchpoints to reduce complaints and improve care delivery.

Data Analysis Reporting Process Improvement Customer Experience

Clinical Research Associate

Mewar University

Jun 2015 - Nov 2020 (5 years 5 months)

Led research projects, supervised postgraduate theses, published peer-reviewed work, coordinated academic symposia, and translated complex scientific information for varied audiences.

Research Supervision Academic Writing Science Communication