Draginja Lass
@draginjalass
Results-driven Mid-Market Account Executive specialized in SaaS sales across the DACH region.
GermanyWhat I'm looking for
I am a results-driven Mid-Market Account Executive with extensive SaaS sales experience across the DACH market, owning the full sales cycle from outbound prospecting to closing multi-stakeholder deals. I specialize in building trust with C-level finance and HR stakeholders, delivering value-based demos, creating business cases that drive measurable impact, and executing account expansion and upsell strategies.
Beyond quota attainment, I mentor junior colleagues, contribute to sales communities, and build my personal brand through thought leadership and public appearances. I collaborate cross-functionally with CSM, Product, and Marketing, represent employers at industry events, and bring cultural agility, empathy, and fluency in German, English, and Serbian to international teams and complex client environments.
Experience
Work history, roles, and key accomplishments
PTOwned the full sales cycle for Mid-Market clients across the DACH region, closing multi-stakeholder finance deals and driving expansion while coordinating with CSM, Product, and Marketing to align messaging and ensure smooth handovers.
Mid Market Account Executive
HiBob
Jun 2024 - Dec 2024 (6 months)
Managed the complete sales cycle for Mid-Market HR and People Ops prospects in DACH, conducting discovery calls and tailored demos to navigate complex organizational and compliance requirements.
SPManaged full sales cycle for Mid-Market finance teams across DACH, delivering value-based demos and webinars that generated pipeline and positioned the company as a FinTech thought leader while mentoring junior AEs.
XIManager User Care
Mar 2020 - Jun 2021 (1 year 3 months)
Handled complex customer cases and escalations, promoted agile practices as an Agile Coach, and transitioned into a Junior Account Executive role selling XING Premium to B2B customers to drive upsell and retention.
XIJunior Account Manager
Sep 2019 - Mar 2020 (6 months)
Managed a B2B recruiting and HR client portfolio, advising on XING E-Recruiting and Premium products to drive renewals, upsells, and strong activity KPI performance.
PHSupported operations of the Philips employee store, managed a team of five, executed in-store events and promotions, and improved engagement and sales among employees.
Education
Degrees, certifications, and relevant coursework
Draginja hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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