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Doreen Motton

@doreenmotton

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Results-oriented marketing strategist with extensive sales management experience.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive growth and innovation.

I am a seasoned marketing strategist with a robust background in sales and operations management across diverse industries. My journey has been marked by a commitment to driving growth and enhancing brand visibility through innovative marketing strategies. I have successfully led teams and developed comprehensive marketing plans that have significantly increased revenue and customer engagement.

Throughout my career, I have held key positions such as Vice President of Program Marketing at Citi Cards and Chief Marketing Strategist at Monad Marketing. My expertise lies in integrating multiple channels of distribution and leveraging data analytics to optimize marketing initiatives. I am passionate about empowering small businesses and have provided guidance to numerous entrepreneurs, helping them establish measurable goals and navigate the complexities of marketing and business development.

With a strong foundation in communication arts and political science from Northeastern University, I bring a unique perspective to marketing challenges. I am dedicated to fostering collaborative environments and building strategic partnerships that drive success. My achievements, including a 100% increase in sales at Neero & Ana, reflect my ability to deliver results and create lasting impact.

Experience

Work history, roles, and key accomplishments

Chief Marketing Strategist

Monad Marketing

Created, developed, and executed marketing plans for small and large businesses, establishing revenue and customer growth goals. Developed strategic marketing plans from concept to execution, including press releases, email newsletters, and social media campaigns.

Marketing Planning Content Creation Email Marketing Marketing Campaigns Web Design Photoshop

Small Business Advisor

Farmingdale SBDC, Farmingdale State College

Provided one-on-one guidance and advisement to small/mid-sized businesses. Successfully conducted workshops for small business owners on business planning, social media, email marketing, and marketing techniques.

Marketing Strategy Social Media Marketing Email Marketing

Vice President - Program Marketing Manager

Citi Cards, Acquisitions & Lifecycle Marketing

Created, executed, and managed marketing programs across Citi Brands credit card products to promote card member usage and loyalty. Managed a significant annual budget and developed strong cross-functional relationships to achieve program execution.

Marketing Program Management Budget Management Cross Functional Team Leadership Data Targeting revenue enhancement Relationship Management

Lead/Operation Strategist-President

Neero & Ana, Inc.

Led operation and strategic direction with full bottom-line responsibility for a manufacturing/wholesale/retail/e-commerce business. Managed public relations campaigning, copywriting, graphic design work, and e-commerce connections with all media outlets.

Operations Management Strategic Planning Public Relations Inventory Control

Vice President - Operations Manager

Citibank, North American Card Division

Provided management support and direction to a team of 16 officers and over 300 Sales Associates. Created, implemented, managed, and monitored processes and procedures of inbound call center operations.

Operations Management Team Leadership Process Improvement Coaching