At Wellnew Inc., I lead US-market brand marketing across social commerce, PR, and consumer-facing initiatives. I continue to develop the brand’s US positioning through PR, content, and experiential marketing.
For SuperZoo, I managed the development of branded customer merchandise, coordinating design, sampling, factory communication, production, and international shipment. I also supported booth execution and produced live TikTok content from the exhibition.
At Vora Marketing, I led integrated brand, PR, and partnership marketing for beauty and lifestyle brands across Korea, the US, and Japan. I also secured client-brand participation in an influencer and media event.
At Medipeel (Skinidea), I planned and executed brand experiences across Seoul, Singapore, and Hong Kong, including consumer activations, influencer events, PR initiatives, and B2B exhibitions. I conceptualized a Seoul brand event end to end and built a Singapore consumer activation with a magazine partner.
