Subeen Park

I am a bilingual marketing generalist with a B.S. in Consumer Science from Seoul National University, experienced in turning consumer data into actionable marketing strategies. I have led localization and rebranding efforts for global companies, including managing GSK’s rebranding for the Korean market and redesigning localized website content to improve engagement.

My work blends analytics and cross-cultural communication: I build search frameworks and performance databases to generate consumer insights, negotiate and manage international partnerships, and optimize marketing ROI through SEO/SEM and performance marketing. I bring strengths in stakeholder alignment, professional translation (English/Korean), and strategic localization to drive measurable brand results.