At The BKOR, I managed Instagram and TikTok for the North American market and contributed to follower growth of around 50%. I also planned influencer campaigns for product launches, from creator scouting and negotiation to post-campaign performance analysis.
I founded K-Beauty Creator Community to connect Italian creators with K-beauty brand collaborations. I manage its content, advertising, and community, and create short-form content for gifted and sponsored collaborations on TikTok.
At MI&MI CLINIC and VENICEMARK, I managed social content and influencer campaigns, developed channel-specific campaign strategies, and analyzed market and campaign performance. I have a Master's in International Business from Kyung Hee University and am growing my skills in digital advertising and AI-driven marketing.
