I've managed 60+ artist-brand advertising campaigns at SM Entertainment, including aespa and Girls’ Generation partnerships worth KRW 14B. I expanded aespa’s MISE EN SCÈNE campaign across 10 markets, supporting 30+ hair-color SKUs and 4+ GWP programs.
At Unilever Korea, I supported POND’S, Dove Hair, and CLEAR campaigns, including a campaign that achieved 526% ROAS. More recently at NBCUniversal, I developed IP collaboration concepts, managed partnership pipelines, and contributed to five licensing deals with KRW 2B+ in estimated annual royalties.
