Ju Won Park
@juwonpark
Marketing Specialist with expertise in digital communication strategies.
South KoreaWhat I'm looking for
I am a Marketing Specialist with a proven track record in planning, leading, and executing integrated marketing initiatives that acquire new customers and build brand value. My experience spans both domestic and global markets, where I have developed data-driven content strategies across various media channels, including digital, print, and social. Currently, I serve as a Senior Supervisor at Edelman Korea, leading global digital communication strategies for Hanwha Group, which has enhanced my capabilities in English communication and international stakeholder engagement.
Throughout my career, I have demonstrated strong adaptability and creative thinking, particularly in agile, small-team environments across the fashion and food & beverage sectors. My role at Edelman Korea has involved overseeing the full-scale renewal of Hanwha Group’s official global website, managing digital ad campaigns, and executing integrated global communication strategies tailored for diverse audiences. I pride myself on my ability to collaborate effectively with professionals from various cultural backgrounds, ensuring alignment and timely execution of deliverables.
Experience
Work history, roles, and key accomplishments
EKSenior Supervisor, Digital Team
Edelman Korea
Jan 2024 - Present (1 year 7 months)
Led the full-scale renewal of Hanwha Group’s official global website, improving user experience by applying web analytics insights to information architecture and UI design. Directed end-to-end content development across all website sections, ensuring alignment with brand identity and strategic messaging.
Brand Manager
Oatside
Oct 2022 - Dec 2023 (1 year 2 months)
Planned and launched comprehensive communications efforts for vegan-friendly offerings in partnership with major regional coffee chains. Built strong partnerships with domestic F&B partners through customized brand activations and participation in coffee-oriented local tradeshows.
Brand Marketing Manager
Must It
Aug 2021 - Sep 2022 (1 year 1 month)
Planned and implemented short-term marketing projects and long-term branding efforts, including executing the brand’s Instagram strategy. Organized and operated paid media channels, defining KPIs and executing plans to achieve them for offline retail efforts.
Digital Marketing Planning Assistant
Nnocean Worldwide
Jan 2018 - Aug 2021 (3 years 7 months)
Planned Hyundai Motors’ year-long global brand deal with BTS, identifying synergies and ensuring overall branding strategy success. Managed Hyundai Korea’s local social media efforts, increasing social engagement across both paid and owned channels.
HRD Intern
TNF Leaders
Jan 2017 - Jul 2017 (6 months)
Supported the implementation of HRD programs for the company's brands. This involved creating and managing educational content to enhance brand visibility and employee development.
Education
Degrees, certifications, and relevant coursework
Ewha Womans University
Bachelor of Special Education, Special Education
2012 - 2017
Activities and societies: Attained numerous awards in marketing/advertising competitions, and hackathons
Majored in Special Education and minored in Business Administration. Attained numerous awards in marketing/advertising competitions and hackathons.
Tech stack
Software and tools used professionally
Availability
Location
South KoreaAuthorized to work in
Job categories
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