Open to opportunities

Nico Buonasora

@nicobuonasora

Message

Data-driven product marketing and growth operations leader driving measurable GTM impact.

South Korea

Message

What I'm looking for

I seek a growth-focused role where I can lead GTM strategy, optimize marketing systems, and drive measurable revenue in a collaborative, cross-functional team.

I am a data-driven marketing leader with 7+ years of experience building GTM strategy, marketing operations, and growth performance for DTC, CPG, and mobile app brands. I translate customer insights into positioning, scalable processes, and measurable revenue impact across product launches, lifecycle, and paid channels.

I've led initiatives that scaled ROAS, drove major retailer placements and B2B leads, secured seed funding support, and delivered strong ecommerce and mobile app growth through creative testing, reporting frameworks, and cross-functional execution. I prioritize clear creative briefs, structured reporting, and synchronized workflows to ensure cohesive brand execution and measurable ROI.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager

Current

Aperture

Jun 2025 - Present (7 months)

Scaled client ROAS by up to 95% through consumer-psychology-driven creative and revamped reporting frameworks to improve performance visibility and cross-functional alignment.

ROAS Creative Briefing Performance Marketing

Head of Marketing

SWRL

Nov 2024 - Jun 2025 (7 months)

Defined ICPs and GTM strategy to secure placement in six retailers and 110+ B2B leads, developed choice-architecture product positioning, and co-led investor storytelling to secure seed funding.

GTM Strategy Product Positioning Choice Architecture Influencer Marketing

Client Strategy Manager

Jetfuel Agency

Jul 2023 - Aug 2024 (1 year 1 month)

Drove 350% YoY Shopify revenue for Perfect Snacks and scaled multiple brands via iterative creative testing, managing a $150K+ monthly portfolio and improving reporting to lift client satisfaction 65%.

Creative Testing Lifecycle Marketing Paid Media & Strategy Client Strategy Performance Analysis

Account Manager

Yoke Network

Feb 2022 - Jun 2023 (1 year 4 months)

Grew ROAS 200%+ for mobile app clients and scaled budgets up to 550% while managing and optimizing monthly ad spend of $200K across channels, including TikTok Shop innovations.

ROAS TikTok Strategy Budget Management performance reporting

Social Media Manager

Hate Is A Virus

Jul 2020 - Jul 2022 (2 years)

Developed influencer and social strategies that increased Instagram following 560% and contributed to raising over $1M through coordinated campaigns and partnerships.

Social Media Strategy Influencer Management Campaigns Content Strategy Performance Analytics

Global Marketing Assistant

AXIS-Y

Aug 2021 - Feb 2022 (6 months)

Led U.S. GTM influencer and social strategy to drive 125% YoY revenue growth and launched a new product line through customer research and R&D coordination, managing a $25K monthly influencer budget.

Influencer Marketing GTM Execution Customer Research R&D Coordination Budget Management Social Media Strategy Product Launch

Junior Operations Associate

MediaRadar

Dec 2019 - Apr 2020 (4 months)

Optimized B2B operational data collection and event reporting frameworks to fulfill executive-level stakeholder data requests and improve reporting accuracy.

Data Operations Stakeholder Management Data Collection Process Optimization