Open to opportunities

Brian Jung

@brianjung

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I build global omni-channel growth strategies, scaling digital revenue, brands, and high-performing teams.

South Korea

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What I'm looking for

I'm looking to lead global brand, digital, e-commerce, or growth transformation where I can build omni-channel businesses, elevate brands, develop teams, and apply data-driven CRM and MarTech strategies.

I've led global online growth at The Estée Lauder Companies, scaling its online business from $1.8B to $3.55B while reducing acquisition costs by 75%. I led a global team of 40 and developed growth strategies with Amazon, Sephora, Ulta Beauty, Nordstrom, and Kohl’s.

Across ELC in Seoul, Hong Kong, and New York, I've transformed retail-heavy businesses into digital-first omni-channel models. In Korea, I delivered 1,020% sales growth over 5.5 years, managed a $140M P&L, and led a team of 21.

I've also led digital intelligence at Cheil Worldwide for Samsung, built a regional e-commerce roadmap at 3M, and advised global clients including AIG, Loro Piana, Samsung Card, and Hanjin Shipping at BearingPoint. Earlier at Nike, I executed Nike Plus and Nike ID go-to-market programs in Korea and improved footwear sales and operations planning.

Today, I provide strategic advisory and interim leadership for D’Alba Global and Cyworld, while contributing to Apple LLM training. I bring 25+ years of experience connecting brand storytelling, consumer behavior, data, CRM, SEO, e-commerce, and MarTech to create sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

AI Training (Part-time)

Current

Strategic Advisory & Interim Leadership

Feb 2025 - Present (1 year 6 months)

Formulating global expansion and brand elevation strategies for high-growth K-Beauty brand against top management. Leading the brand rebuilding project and strategic repositioning for the platform’s relaunch. Train Apple LLM with multi-modal datum such as sounds, images, and texts.

Marketing Strategy Brand Strategy LLM Training Data Labeling QA

Current

Global Corporate Online Senior Director

Current

The Estée Lauder Companies

Jul 2020 - Present (6 years 1 month)

Scaled global online business from $1.8B to $3.55B (+197%) while optimizing efficiency, resulting in a 75% reduction in acquisition costs. Led a global team of 40 across business development, store engagement, and operations. Orchestrated growth strategies with major omni-channel partners including Amazon, Sephora, Ulta Beauty, Nordstrom, and Kohl’s. Designed and executed a global omni-channel acc

Revenue Growth Team Leadership Strategic Partnerships Omni Channel Marketing Amazon Sephora Ulta Beauty Nordstrom Kohl's Digital Transformation

APAC Corporate Online Director

The Estée Lauder Companies

Jul 2018 - Jun 2020 (1 year 11 months)

Spearheaded the regional shift from traditional retail-heavy models to digital-first omni-channel structures. Re-aligned brand portfolios across APAC to thrive in a digital-dominant landscape, improving regional agility.

Digital Transformation Portfolio Alignment Regional Leadership

Korea Corporate Online Senior Manager

The Estée Lauder Companies

Dec 2012 - Jun 2018 (5 years 6 months)

Achieved a remarkable 1,020% total sales growth over 5.5 years, consistently exceeding targets by 300%. Managed a $140M P&L and a team of 21, establishing ELC as the digital benchmark in the Korean beauty market.

Sales Growth P&L management Team Leadership Digital Marketing Market Leadership

Interactive Marketing Regional Leader

Sep 2011 - Dec 2012 (1 year 3 months)

Reported to the VP of Core Marketing and Global e-Transformation Lead (SVP) at HQ. Developed a 4-year digital roadmap (2012–2016) with a $4M budget, integrating e-commerce across Healthcare (Incognito) and Consumer (Post-it) divisions.

Digital Roadmap E commerce integration Budget Management Healthcare Consumer Goods

Head of Digital Intelligence Team

Cheil Worldwide

Sep 2009 - Aug 2011 (1 year 11 months)

Managed annual budgets of $10M and 50 FTEs, driving a 7x increase in global traffic (60B PV). Grew the analytics business unit by 680% through strategic alliances with Adobe and Altimeter Group.

Digital Intelligence Budget Management Team Leadership Analytics Adobe Altimeter Group

Senior Consultant

BearingPoint

Jul 2006 - Aug 2009 (3 years 1 month)

Provided CRM and B2B/B2C strategy advisory for global accounts: AIG, Loro Piana, Samsung Card, and Hanjin Shipping.

CRM B2B Strategy B2C Advisory AIG Loro Piana Samsung Card Hanjin Shipping

Business Analyst

Nike

Mar 2000 - Jul 2006 (6 years 4 months)

Executed the Nike Plus & Nike ID GTM programs in Korea across all ATL/BTL and digital channels. Redesigned S&OP procedures for the footwear category and implemented retailer segmentation/restructuring programs to drive efficiency.

Go To Market Digital Channels S&OP Footwear

Global Marketing Executive

The Estée Lauder Companies

Accomplished Marketing Strategist with 25+ years of experience driving exponential growth for global MNCs, including The Estée Lauder Companies (ELC), Nike, 3M, and Cheil (Samsung). Expert in navigating the intersection of brand storytelling, consumer behavior, and MarTech ecosystems.

P&L management Growth Marketing Data Analytics Consumer Electronics