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Daria Ianvareva

@dariaianvareva

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Global marketing and BD lead at NERO Chain, shaping its blockchain payment-layer story and partner materials.

South Korea

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At NERO Chain, I own brand positioning and write press-ready materials and pitch decks explaining its blockchain payment-layer infrastructure to partners, investors, and governments. I’ve sourced and closed partnerships including StoneX, Gold Exchange Korea, UNDP, Korea University, and Tokyo University.

At Tangem, I led Japan and Korea brand identity and localization, redesigned the APAC customer journey, and grew Japan market share from 5% to 20% through 40+ partnerships. I also took AquaViva into Korea, building its brand platform and launching 10 SKUs.

Experience

Work history, roles, and key accomplishments

Current

Director of Global BD & Marketing

Current

NERO Chain

Oct 2025 - Present (1 year)

Owns brand positioning and media relations, writes press-ready materials and pitch decks for partner, investor and government audiences. Sourced and closed partnerships including StoneX, Gold Exchange Korea, UNDP, Korea University and Tokyo University.

Blockchain Payment Layer RWA Infrastructure Brand Positioning Media Relations Partnership Development KOL Campaigns Event Management Pitch Decks Press Materials

Current

Independent Consultant, Market Entry Advisory

Current

US oral care brand

Jan 2025 - Present (1 year 9 months)

Advises on Korea and APAC entry, including competitive deep-dive, positioning, GTM plan and GEO strategy for visibility across search engines and AI platforms.

Market Entry Strategy Competitive Analysis Positioning GTM Planning GEO Strategy

Current

PR & Media Relations Consultant

Current

Freelance

Jan 2025 - Present (1 year 9 months)

Briefs media and negotiates guaranteed placements across a 100+ outlet portfolio for global tech clients.

Media Relations Press Outreach Negotiation Tech PR

Marketing & BD Lead, APAC

Tangem

Dec 2023 - Apr 2025 (1 year 4 months)

Led Japan and Korea brand identity and localization, redesigned the APAC customer journey, and grew Japan market share from 5% to 20% through 40+ partnerships. Built a 60+ creator KOL network and led SEO work.

Brand Identity Localization Customer Journey Partnership Development KOL Management SEO GEO UGC Promotion Team Leadership

E-commerce & Marketing Director, Korean Market Entry

AquaViva

Jul 2023 - Oct 2024 (1 year 3 months)

Took an Italian health & beauty brand into Korea end to end, from positioning and brand platform to the launch of 10 SKUs. Built a 4-quarter GTM budget and negotiated Coupang FBC terms.

Market Entry Brand Platform GTM Strategy Ecommerce Coupang Budgeting ROI Modeling

Marketing Intern, Brand & Influencer

Twelve Labs

Jan 2023 - Jan 2024 (1 year)

Conducted KOL outreach and campaign coordination across 10+ creators on YouTube, TikTok and Naver.

KOL Outreach Campaign Coordination YouTube TikTok Naver

Co-founder

Smeraldo Co.

Jan 2020 - Jan 2024 (4 years)

Built a DTC brand and social commerce funnel from scratch, achieving +700% net income growth and $35K monthly turnover. Managed a team of 11 across content, paid ads, logistics and support.

DTC Social Commerce Funnel Optimization Team Management Paid Ads Content Strategy Logistics