Yash Anand

I’m a results-driven Senior Brand Strategist with 4+ years of experience scaling high-growth digital brands through data-led creative strategy, AI-powered workflows, and performance content systems.

I’ve led end-to-end brand growth strategies for 8+ creator-led and DTC businesses across TikTok, Instagram, and subscription platforms, delivering measurable ROI. I build monthly campaign roadmaps that drive 220%+ average account reach growth within 90 days, and I iterate on viral creative by analyzing hook performance, retention curves, and CTR.

I’m deeply focused on scalable operations: I design Notion-based operating systems for content production, editorial approvals, KPI dashboards, and team accountability—reducing bottlenecks and improving output consistency. I also manage cross-functional teams of editors, creators, and publishing coordinators to maintain daily high-volume content output across multiple accounts.

I integrate AI tools like ChatGPT, Claude, and Midjourney into scripting, ideation, and market research workflows, cutting strategy planning cycles by up to 35%. Across custom analytics dashboards, I track CPM, views, retention rate, conversion rate, and campaign ROI to make real-time strategic pivots and sustain growth.