DKDivyanshu Kumar
@divyanshukumar
I build growth-focused B2C mobile and web products that scale engagement.
IndiaWhat I'm looking for
As a Product Manager at AU Bank, I’ve been leading initiatives to scale growth across our mobile and website platforms, which serve over 5.1 million users. My focus has been on driving user onboarding, engagement, retention, and new product development. Notably, I implemented CLCM journeys for Saving Account, Credit Card, FD/RD, and Loan users, configured drop-off triggers in CleverTap, and ran highly targeted, micro-segmented campaigns using cohort analysis. These efforts helped deliver a 20%+ uplift in both MAU and DAU within just three months.
With over 5 years of total experience, including 2+ years in digital product management, I bring hands-on expertise with tools like CleverTap, MoEngage, AppsFlyer, Adobe Analytics, Firebase, Google Console, SQL, Power BI, and JIRA.
Experience
Work history, roles, and key accomplishments
ABProduct Manager
AU Small Finance Bank
Sep 2024 - Present (11 months)
Developed debit card, account statement and PFM features and led segmented engagement campaigns that grew MAU from 1.8M to 2.4M in three months while reducing CAC from ₹35 to ₹20; led development of 35 new APIs and cut registration drop-off by 10%.
Product Analyst
Indian Political Action Committee
Jul 2022 - Oct 2023 (1 year 3 months)
Led 0-to-1 development and GTM of the PK Connect app delivering 300k installs in one month and driving DAU +30%, MAU +25% and monthly retention +20%; reduced churn 15% and increased session duration 30% through targeted engagement strategies.
JFAssociate - BlinkX Trading
JM Financial
Feb 2022 - Jul 2022 (5 months)
Supported ELAS launch and Wealth Desk features, contributing to a 25% user adoption lift in Q1 and 15% engagement improvement; implemented mystery shopping to drive UI changes and improve CX by 20 points.
WIResearch Analyst
Wipro
Apr 2019 - Dec 2021 (2 years 8 months)
Conducted media research that grew UK journalist and outlet coverage by 25% and drove a 30% increase in portal usage; consistently exceeded monthly targets and earned three performance awards.
Education
Degrees, certifications, and relevant coursework
Altera Institute of Management, Gurgaon
PGP in Applied Marketing, Applied Marketing
2023 - 2024
Completed a Post Graduate Program in Applied Marketing at Altera Institute of Management, Gurgaon (2023–2024).
UMUniversity of Mumbai
Master of Management Studies, Finance
2020 - 2022
Completed Master of Management Studies (Finance) at the University of Mumbai from 2020 to 2022.
Institute of Management Studies, Noida
Bachelor of Business Administration, Business Administration
2015 - 2018
Completed Bachelor of Business Administration at Institute of Management Studies, Noida from 2015 to 2018.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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