Open to opportunities

Divya Karnani

@divyakarnani

Message

Brisk and effective brand management leader with 17 years of expertise.

India

Message

What I'm looking for

I seek a dynamic role that fosters innovation and collaboration, allowing me to leverage my expertise in brand strategy and consumer engagement.

I am a seasoned brand management leader with 17 years of experience in driving integrated marketing campaigns for Fortune 500 companies and prominent Indian brands. My career has been marked by a strong focus on leveraging consumer insights and analytics to create impactful marketing strategies that resonate across diverse markets. I have successfully led cross-functional teams to launch products, turn around distressed brands, and grow businesses in competitive environments.

Currently, I serve as the Senior Vice President at Publicis Groupe, where I drive integration across various practices including Creative, Media, and Digital. My entrepreneurial spirit led me to co-found Smugglerz Inc., a D2C brand that has seen significant growth through innovative marketing strategies and a strong online presence. My previous roles at Leo Burnett and Hindustan Unilever have equipped me with a robust understanding of brand architecture and consumer engagement, allowing me to consistently deliver results that exceed expectations.

Experience

Work history, roles, and key accomplishments

Current

Senior Vice President, Product & Solution

Current

Publicis Groupe India

Jan 2024 - Present (1 year 4 months)

Leading integration across creative, commerce, media, digital, and experiential practices at Publicis Groupe. Focused on enhancing collaboration and driving innovative marketing solutions.

Integrated Marketing Creative Strategy Digital Marketing CRM Business Transformation Content Production Team Leadership Consumer Insights Brand Management

Co-Founder

Smugglerz Inc.

Jan 2021 - Jan 2024 (3 years)

Co-founded a D2C sleep and loungewear brand, focusing on unique design and communication strategies. Managed digital systems integration and performance marketing analytics.

D2C Performance Marketing Customer Acquisition System Integration Social Media Marketing Brand Management Analytics

Independent Consultant

Self-Employed

Jan 2021 - Jan 2021 (0 months)

Provided consulting services for brand development and packaging design for niche food products, focusing on brand identity and market positioning.

Brand Development Market Research Business Planning Consumer Insights Strategic Consulting Brand Identity Nomenclature Marketing Strategy

Vice President

Leo Burnett

Jan 2009 - Jan 2020 (11 years)

Led major client relationships and marketing campaigns for brands like Whisper and HDFC Life, achieving significant revenue growth and campaign innovations.

Client Relationship Management Campaign Strategy Brand Turnaround Team Leadership Market Analysis Product Innovation BTL ATL Communication Revenue Strategic Planning Consumer Insights

Regional Assistant Brand Manager

Hindustan Unilever (HUL)

Jan 2008 - Feb 2008 (1 month)

Managed product and communication innovation projects for Surf Excel, collaborating with cross-functional teams to enhance brand performance.

Product Innovation Communication Strategy Consumer Research Cross Functional Collaboration Brand Management Market Research Sales Strategy Team Coordination Marketing Analytics

Regional Senior Brand Services Manager

Lowe Lintas

May 2006 - Jan 2009 (2 years 8 months)

Oversaw brand services for Close Up and Surf Excel, leading cross-functional teams to develop marketing concepts and sustainable communication strategies.

Team Leadership Communication Strategy Market Analysis Consumer Insights Campaign Development Brand Strategy