Divya Kalra
@divyakalra
Data-driven marketing professional specializing in media buying and optimization.
What I'm looking for
As a Senior Marketing Coordinator with a proven track record, I excel in managing high-performing social and native media campaigns. My expertise lies in optimizing ad spend and driving ROI through data-driven strategies across diverse platforms. I have successfully managed search arbitrage campaigns, integrated advanced tracking tools, and collaborated with various industries to develop tailored ad campaigns that resonate with target audiences.
Throughout my career, I have demonstrated my ability to scale digital strategies, particularly in Facebook and Instagram advertising, achieving significant increases in lead generation and client acquisition. My analytical skills enable me to monitor and adjust campaigns effectively, ensuring maximum engagement and conversion rates. I am passionate about leveraging creative insights and analytical prowess to deliver exceptional results in every project I undertake.
Experience
Work history, roles, and key accomplishments
Senior Marketing Coordinator
Neo Web Solution
Aug 2023 - Mar 2024 (7 months)
Managed performance marketing strategies across Native and Social Ads, achieving a 30% uplift in conversions. Spearheaded tracking implementations and collaborated with creative teams to develop impactful ads. Delivered marketing courses and workshops, nurturing future digital marketers.
Marketing Coordinator
Digitalgro InfoTech Private LTD
Nov 2017 - Jul 2023 (5 years 8 months)
Launched multi-channel ad campaigns on Facebook and Instagram, achieving a 20% growth in lead generation. Utilized Tableau and Power BI for performance tracking and analysis, contributing to a 35% surge in website traffic.
Assistant Professor
I.K. Gujral Punjab Technical University
Aug 2016 - Oct 2017 (1 year 2 months)
Taught marketing and communications courses, providing practical insights to students. Conducted workshops on SEO, content marketing, and digital advertising techniques.
Education
Degrees, certifications, and relevant coursework
Guru Nanak Dev University
Master of Science, Science
2014 - 2016
Guru Nanak Dev University
Bachelor of Education, Education
2013 - 2014
Guru Nanak Dev University
Bachelor of Science, Science
2010 - 2013
Tech stack
Software and tools used professionally
Availability
Location
Social media
Job categories
Skills
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