Open to opportunities

Ruchira Pandit

@ruchirapandit

I’m a results-driven digital marketing specialist optimizing Meta campaigns with data-led insights to grow audience and leads.

India

Message

What I'm looking for

I’m looking for a role where I can own end-to-end digital campaigns, use Google Analytics to improve KPIs, and collaborate cross-functionally to grow measurable audiences and qualified leads.

I’m a results-driven Digital Marketing Specialist with 2+ years of experience planning, executing, and optimizing campaigns across multiple digital channels. I’ve managed 30+ digital marketing campaigns annually on Meta (Facebook & Instagram), and I grew an Instagram audience from 200 to 6,000+ through strategic organic and paid execution—delivering 30x growth.

I bring analytics-driven decision-making to every step: I track KPIs in Google Analytics, identify performance trends, and translate insights into actionable recommendations. I also build lead generation strategies, create multi-channel content and ad copy, support website optimization (SEO elements) across WordPress and Wix, and align campaign execution with business goals through cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Sr. Executive Advertisement & Sales

Sakal Media Group

Mar 2024 - Apr 2026 (2 years 1 month)

Planned and executed 30+ digital marketing campaigns on Meta, driving Instagram growth from 200 to 6,000+ followers (30x) through organic and paid strategy. Managed budgeted Meta ads, generated leads for events/brand initiatives, and used Google Analytics to optimize KPIs and campaign performance.

Meta Business Suite Facebook Ads Manager Instagram Business Tools Google Analytics Campaign Optimization Lead Generation KPI Tracking Social Media Content Creation SEO For WordPress Wix

Marcom Management Trainee

Sakal Media Group

Jun 2023 - Mar 2024 (9 months)

Supported execution of 15+ marketing campaigns across digital and print channels, including social media content, email communications, and campaign planning. Conducted competitor research, tracked performance metrics in Google Analytics and Excel, and handled customer inquiries and reporting.

Social Media Management Email Communication Competitor Analysis Market Research Analytics Reporting Excel reporting