At Tipple One Solution, I analyzed paid, organic, and social campaigns using Google Analytics and CRM data, helping boost campaign ROI by 30%. I also built Tableau and Power BI dashboards that informed the content calendar and paid media strategy.
I tested email subject lines, landing-page CTAs, and social creatives, driving a 45% conversion uplift and a 25% reduction in customer acquisition cost. My customer segmentation work identified three high-value cohorts for retention and upsell campaigns.
At StudifySuccess, I worked on data-driven recruitment funnels that improved candidate quality by 35% and cut time-to-hire by two weeks. I also introduced HR analytics dashboards and developed a 30-60-90 day onboarding playbook.
In my projects, I built a Python churn-prediction model with 85%+ accuracy and designed an HR analytics framework that improved the diversity-hire ratio by 20%. I’m pursuing an MBA in Data Analytics at Pondicherry University.
