Ayush Anand
@ayushanand3
I turn campaign, customer, and market data into actionable marketing growth strategies.
IndiaWhat I'm looking for
At Konnectify, I analyzed two integrated marketing campaigns, tracking impressions, clicks, CTR, conversions, and engagement to identify optimization opportunities. I also used Google Search Console to support SEO and content optimization initiatives.
I've built marketing dashboards and reports that turn campaign metrics into actionable insights for internal stakeholders. As Media Head for NISADYA at NIT Trichy, I led end-to-end social media campaigns that achieved 100% footfall growth from the previous year.
My MBA in Marketing and analytics experience spans market research, customer insights, segmentation, sentiment analysis, SQL, Excel, Power BI, Python, and NLP. I use data to improve audience targeting, customer retention, product positioning, and marketing performance.
Experience
Work history, roles, and key accomplishments
Marketing Associate
Konnectify
Sep 2025 - Feb 2026 (5 months)
Analyzed performance of integrated marketing campaigns by tracking KPIs and leveraging Google Search Console for SEO insights. Developed dashboards to monitor campaign performance and communicate actionable insights to stakeholders.
Media Head
NISADYA, Department of Management Studies, NIT Trichy
Sep 2024 - May 2025 (8 months)
Led end-to-end social media campaigns for annual business symposium, resulting in 100% footfalls from previous year. Developed and optimized content strategy by monitoring engagement and performance metrics.
Marketing Intern
Department of Post, India
May 2024 - Jul 2024 (2 months)
Conducted market and customer research to support marketing strategies for export initiative. Analyzed competitor strategies and presented data-driven insights using Excel.
Education
Degrees, certifications, and relevant coursework
National Institute of Technology, Tiruchirappalli
Master of Business Administration, Business, Management, Marketing, Analytics
2023 - 2025
Pursued an MBA with a specialization in Business, Management, Marketing, and Analytics.
Patna University
Bachelor of Computer Application, Computer Programming
2018 - 2021
Completed a Bachelor of Computer Application with a focus on computer programming.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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