Diego Spamer

Over 13 years, I build analytics systems that outlast the projects that created them—spanning media/entertainment (NBCUniversal) and FMCG (Diageo). My edge is the intersection of technical depth and business influence: I translate ambiguous commercial problems into reproducible analytical solutions, then operationalize them across regions. I’m at my best when I’m given a complex problem, a cross-functional team, and the mandate to build something that scales.

I’ve delivered measurable impact through classification, forecasting, and decision frameworks. I designed an outlet classification system across 5 LATAM clusters (10k+ stores) using SQL/Python, surfacing unsupervised gaps that projected ~20% incremental revenue through targeted interventions. I engineered ML forecasting on an $80M+ annual film slate with 10–14% error rate, improving budget allocation accuracy and reducing over-budget incidents, while also building NLP-driven consumer intelligence from 10k+ exit survey responses.

In my current role as an Analytics & Insights Operations Lead, I own regional infrastructure with zero data downtime across 10+ LATAM markets, established data governance protocols, retrained 50+ commercial users, and reduced request fulfillment time by 35%. I also lead operational transitions to regional partners, deploy AI-powered analytics tooling (including a bottle classification agent), and reinforce a data culture through “Data for Breakfast” executive intelligence and ongoing teaching in UNAM’s Industry 4.0 program.