Gabriel Montellano
@gabrielmontellano
Strategy & Analytics Lead turning data into growth insights and stakeholder-ready decisions.
MexicoWhat I'm looking for
I’m a Strategy & Analytics Lead with 7+ years of experience delivering data-driven insights and leading strategic initiatives across consulting, retail, and tech in fast-paced, high-growth environments. I specialize in turning raw data into stories that influence tactical decisions and move business KPIs.
In my current role as Analytics Team Lead, I manage a cross-functional analytics pod delivering strategic insights and data products to Sales, Marketing, Operations, and Finance. I lead projects that democratize access to data through self-service tools and create proactive recurring reports and actionable insights for leadership.
Previously at Spin (FEMSA Fintech), I owned end-to-end analytics (ETL, data modeling, deep dives, dashboards, and enterprise-level reporting) to support user growth strategy—acquisition, engagement, retention, and revenue. I increased acquired and active users by +10pp, reduced churn by 5% YoY, and built experimentation frameworks using advanced statistical analysis and AI tools to validate growth campaign performance.
Earlier, at Trax Retail, I performed global data analytics and BI initiatives across AMER, APAC, and EMEA, delivering process improvement insights with savings up to $15M USD per year. I started my career at Deloitte Consulting Group supporting global M&A and RPA evaluation work, building a strong foundation in process improvement, automation, and stakeholder alignment.
Experience
Work history, roles, and key accomplishments
Analytics Team Lead
Shopkick Rewards App
Jan 2025 - Present (1 year 4 months)
Managed the Analytics & Solutions team delivering data products and strategic insights to Sales, Marketing, Operations, and Finance. Led self-service analytics and storytelling efforts, and advised leadership with recurring, actionable reporting to influence tactical decisions tied to financial KPIs (e.g., reduction of points liability).
Senior Business Analyst
Spin (FEMSA Fintech)
Jan 2024 - Jan 2025 (1 year)
Owned end-to-end analytics (ETL, data modeling, deep dives, dashboards, and enterprise reporting) supporting user growth across acquisition, engagement, retention, and revenue. Increased acquired and active user rate by +10pp and reduced churn by 5% YoY, and implemented experimentation frameworks using advanced statistical analysis and AI tools to validate growth campaigns.
Delivered global data analytics and BI initiatives across AMER, APAC, and EMEA to support executive decision-making on revenue, cost, performance, and quality metrics. Led process improvement projects using process mapping, gap analysis, and automation to generate savings up to $15M USD per year.
Supported a global M&A automotive integration across 14 countries, partnering with Benefits & Compensation to impact more than 10K employees. Evaluated end-to-end processes to identify improvement areas for RPA implementation and centralization of activities through an SSC for a manufacturing company.
Education
Degrees, certifications, and relevant coursework
Tecnológico de Monterrey
Industrial Engineering (Minor in Systems), Industrial Engineering
2018 -
Activities and societies: National Award for Performance of Excellence (Mexico, 2018).
Studied Industrial Engineering with a minor in Systems. Also completed a semester abroad in Germany for Business School (2018).
University of Tennessee
Certification, Lean Enterprise Systems
2018 -
Completed a Lean Enterprise Systems Certification program in 2018.
Availability
Location
MexicoAuthorized to work in
Job categories
Skills
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