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Dibyas User

@dibyas

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Copy Group Head and Brand Storyteller, leading integrated campaigns from idea to launch.

India

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What I'm looking for

I’m looking to keep leading creative strategy and end-to-end campaign delivery, with room to grow teams and shape brand narratives across social, TVC/DVC, and pitches.

I’m a copywriter and brand storyteller with 7+ years of experience across leading agencies including WPP, .Monks, M&C Saatchi, and Hakuhodo. I specialise in integrated campaign development, TVC/DVC scripting, social tone of voice, and brand narrative—turning strategy into crisp, platform-ready storytelling. As Group Head at WPP Production, I manage a team of 4 copywriters and define creative direction across multiple active brands.

I’ve led award-worthy launches and production end-to-end—from initial scripting and stakeholder meetings through shoot and launch. Highlights include Honda City and Honda ZR-V social campaigns, end-to-end TVC oversight for Nestle brands, and APAC collaboration on the Google Android x Le Sserafim campaign, alongside concept and copy leadership for brands spanning FMCG, automotive, tech, and lifestyle.

Experience

Work history, roles, and key accomplishments

Current

Group Head (Copy Lead)

Current

WPP Production

Mar 2025 - Present (1 year 3 months)

Defined social tone of voice and led creative strategy for Honda Cars India and Pernod Ricard India, including client presentations. Directed end-to-end TVC production for Nestle Maggi, Nestle Felix, and Nestle Nangrow, led social concept and copy for Honda City and Honda ZR-V, and managed a team of four copywriters across eight brands.

Creative Strategy TVC DVC Scripting End To End TVC Production Team Leadership Stakeholder Management Creative Direction

Copy Lead

.Monks

May 2024 - Mar 2025 (10 months)

Led integrated campaigns for Amazon Prime and Amazon Fashion, covering scripting, client presentations, shoot duties, and social copy. Oversaw end-to-end TVC/DVC production for Bajaj Pulsarmania, Bajaj Chetak, and Adobe Photoshop Express, and handled the India creative lead for the Google Android x Le Sserafim campaign while managing a four-person team.

TVC DVC Scripting Production Coordination Team Management

Senior Copywriter / Copy Supervisor

VML

Dec 2021 - May 2024 (2 years 5 months)

Developed into a creative leader across print, digital, and TVC formats while training under a senior ECD duo. Led print and social campaigns for brands including Times of India and Magic Moments Vodka, worked on TVC campaigns for Mankind Pharma and Honda Elevate, and served as lead copywriter on new business pitches for BMW, McCain, Nestle KitKat, and Honda Cars.

Creative Supervision Brand Narrative New Business Pitches

Copywriter

M&C Saatchi

Nov 2020 - Dec 2021 (1 year 1 month)

Shaped tone of voice and brand narrative for clients across digital and social channels. Partnered with the NCD to develop an end-to-end campaign for Nilon's and acted as the interface between the NCD and junior copywriters to drive content strategy, brand consistency, and narrative quality.

Brand Narrative Content Strategy Brand Consistency

Junior Copywriter

Hakuhodo

Jan 2019 - Oct 2020 (1 year 9 months)

Produced social content for Maruti Suzuki models including Swift, Brezza, and Alto to strengthen brand identity across platforms. Led concept and copy for landmark Maruti Suzuki social campaigns such as #20YearsofWagonR and #FreedomToTravel, and developed TVC campaign work for John Miller Workwear while contributing scripts for Futurebrands.

TVC Scripting Brand Identity Multi Platform Messaging Narrative Development Engagement Focused Writing