Open to opportunities

Komal Dusseja

@komaldusseja

Message

Senior copywriter and creative lead turning brands into data-driven, Gen Z-ready storytelling.

India

Message

What I'm looking for

I’m looking for a role where creative leadership, data-driven copy, and integrated brand storytelling come together—so my work drives business outcomes while staying sharp, shareable, and youth-coded.

I’m an award-winning senior copywriter and creative lead with 8+ years of experience across agency and in-house environments. Having “sat on both sides of the table,” I’ve built brands for clients and shaped brand work from within—so I naturally connect creative output to business outcomes.

In my last 5 years at BookMyShow, I led integrated brand campaigns, IP launches, and a brand voice that scaled across CRM and performance marketing copy. I spearheaded the launch of BookMyShow Stream (TVOD), revamped push notifications and email with youth-centric, shareable formats (improving engagement and organic reach by 10%), and helped drive #CinemaIsBack to 76% of pre-COVID traffic levels.

Experience

Work history, roles, and key accomplishments

Senior Executive Copywriter

BookMyShow

Jun 2020 - Oct 2025 (5 years 4 months)

Owned end-to-end consumer communication across app, social, CRM, and brand campaigns, building a consistent brand voice across Movies, Fanhood, and BookASmile. Led BookMyShow Stream TVOD launch and improved push/email engagement by +10% while driving #CinemaIsBack traffic to 76% of pre-COVID levels and cutting copy turnaround time by 15%.

Integrated Campaigns Brand Voice Development TVOD Go To Market Creative Direction App & Social Messaging Stakeholder Management

Copywriter

Quotient Communications

Nov 2017 - Nov 2019 (2 years)

Led a team of 3 copywriters and 6 designers across 10+ brands, delivering integrated ATL/BTL and digital campaigns (150+ assets per quarter) for clients including Coca-Cola and McCain. Supported new business pitches and served as the primary client escalation point for Max Life Insurance, KamaSutra, Pidilite, and Reynolds.

Copywriting Creative Direction Team Leadership Integrated Campaigns ATL & BTL Copy Digital Campaigns Campaigns Content Production

Content Writer

First Option

Jul 2016 - Jan 2017 (6 months)

Created multi-format content across SMS, SEO blogs, and social media, and developed B2B lead generation campaigns using web banners, SMS, LinkedIn Ads, and Facebook Ads. Revamped SMS copy to drive a 10% increase in leads for a real estate brand.

Content Writing SMS SEO Copywriting B2B Lead Generation LinkedIn Ads Digital Content Strategy Web Banners Social Media Content