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Aishwarya Basker

@aishwaryabasker

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Creative Lead and Senior Copywriter at WeWork India, shaping campaigns that drove 8.2M+ organic video views.

India

Message

At WeWork India, I lead creative and content across brand, social, performance, CRM, web and integrated campaigns. My work includes a brand platform for WeWork India’s evolution beyond “coworking” and branded video content that generated 8.2M+ organic views.

I’ve partnered with Performance Marketing on 53+ A/B tests and delivered 280+ email, WhatsApp and web-personalisation campaigns. Web personalisation generated 700+ sales-qualified leads, while average WhatsApp open rates reached 55%.

Before WeWork India, I rewrote Jomigo’s core website messaging across eight key journeys, helping explain its talent-matching product to companies and recruiters. At DDB Berlin, Wunderman Thompson Tokyo and Saatchi & Saatchi Zurich, I developed campaign concepts, scripts and award entries for brands including Volkswagen, IKEA, Adidas and Jeep.

I care about the big campaign thought and whether it can become a great film, a six-word line or something people want to see in their feed. I also mentor writers and use AI-assisted tools across research, ideation, copy and production.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead and Senior Copywriter

Current

WeWork India

Aug 2024 - Present (2 years 2 months)

Lead creative and content strategy across 320+ integrated campaigns and 800+ creative assets, driving brand growth and mentoring junior writers.

Copywriting Content Strategy Brand Campaigns Social Media CRM Website Personalization A B Testing AI Assisted Production Mentorship

UX Writer and Content Strategist

Jomigo

Feb 2024 - Aug 2024 (6 months)

Led messaging and UX rewrite of Jomigo's core website across 8 key journeys, translating a two-sided talent-matching product into clear stories for companies and recruiters.

UX Writing Content Strategy Information Architecture Positioning Conversion Copywriting

Junior Copywriter

Doyle Dane Bernbach (DDB)

Jul 2023 - Jan 2024 (6 months)

Developed integrated campaign concepts across 5+ agency accounts, including Volkswagen, Interwetten, Das Handwerk and ERGO, translating consumer and cultural insight into locally resonant creative territories.

Copywriting Campaign Concepts Film Scripts Social Media Award Entries Mentorship

Copywriter

Wunderman Thompson

Jul 2022 - Jan 2023 (6 months)

Developed integrated campaign concepts across 6+ global brands, including IKEA, ILOHAS, Aquarius, and Adidas, for markets spanning Japan, Singapore, China and Europe.

Copywriting Campaign Concepts Script Writing Social Media Radio Integrated Advertising Awards Submissions

Copywriter

Saatchi & Saatchi

Apr 2022 - Jul 2022 (3 months)

Worked across the Stellantis portfolio covering Jeep, Alfa Romeo, Abarth and Fiat, along with other major accounts like Läderach, Visa and FCZ, developing creative award-focused concepts.

Copywriting Creative Concepts Award Entries Brand Insights

Copywriter

Doyle Dane Bernbach (DDB)

Jan 2022 - Apr 2022 (3 months)

Developed creative concepts across 'NEOM' and 'The Line', Saudi Arabia's flagship smart city developments, as well as C&A's winter campaign and Volkswagen's Golf campaign.

Copywriting Creative Concepts Campaign Development

Content Writer

Clique

Jan 2020 - Dec 2020 (11 months)

Delivered content strategy, brand messaging and campaign copy for 10+ early-stage startup clients across retail, FMCG, technology, hospitality and lifestyle sectors.

Content Strategy Brand Messaging Copywriting Social Media Client Management Mentorship

Education

Degrees, certifications, and relevant coursework

Steinbeis SMI University

M.Sc, Business and Innovation Management

2021 - 2023

M.Sc in Business and Innovation Management from Steinbeis SMI University, covering brand strategy, creative and innovation management, digital marketing, entrepreneurship, and business transformation.

Miami Ad School Europe

International Diploma, Copywriting and Art Direction

2021 - 2023

International Diploma in Copywriting and Art Direction from Miami Ad School Europe, focusing on creative strategy, concept development, copywriting, art direction, and integrated campaign thinking.

Acharya Institute of Technology

B.E, Mechatronics Engineering

2015 - 2019

B.E in Mechatronics Engineering from Acharya Institute of Technology, covering robotics, automation, AI fundamentals, embedded systems, engineering design, and product development.