At Packserv, I led website strategy, digital marketing and customer experience initiatives that increased online revenue from $54K to $476K annually. I also directed website redevelopment and helped launch an e-commerce website that generated approximately $294K in revenue within its first four months.
As Executive Director, Marketing at National Bonds Corporation, I oversaw marketing, corporate communications, brand and CSR. I helped increase conversion by 31% and brand recognition from 15% to 54% in 12 months, and launched a website, mobile app and custom-built CMS.
At the Australian Association of Social Workers, I led brand, strategy and communications activities to strengthen member engagement and organisational reputation. Earlier, at Barwa Bank Group, I launched four group websites and helped introduce Private Banking and QOTOF business banking bundles.
