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@layalytamim
Experienced marketing leader with a passion for digital transformation.
I am a motivated team player with 8 years of experience in growth marketing, dedicated to achieving sustainable results in high-energy environments. My career has been marked by a commitment to leveraging technology and digital strategies to drive positive change within organizations and communities.
In my most recent role as Head of Marketing at KITCH-I N, powered by ACCOR GROUP & BULLDOZER GROUP, I successfully built comprehensive marketing plans and budgets, ensuring alignment with business objectives. My leadership in digital marketing at Instashop resulted in a remarkable 70% increase in active users within six months, showcasing my ability to drive user acquisition and engagement through innovative strategies.
Throughout my career, I have led successful campaigns for major brands, managed cross-functional teams, and developed data-driven marketing initiatives that enhance brand visibility and market share. I am passionate about creating impactful marketing strategies that resonate with target audiences and contribute to organizational growth.
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Work history, roles, and key accomplishments
KITCH-I N
Jan 2021 - Jan 2022 (1 year)
Led the development of marketing plans and budgets, executed social media campaigns, and monitored team goals. Focused on aligning marketing strategies with business objectives and expanding market share through innovative marketing efforts.
Instashop
Jul 2018 - May 2020 (1 year 10 months)
Oversaw digital marketing strategies aimed at increasing user acquisition and engagement. Managed performance campaigns and analytics processes, achieving a 70% growth in active users within six months.
Aramex
Oct 2015 - Dec 2017 (2 years 2 months)
Led global digital strategy for Shop and Ship, managing paid growth activities across multiple platforms. Developed influencer partnerships and designed analytics frameworks to enhance customer journeys.
Havas Media
Apr 2012 - May 2015 (3 years 1 month)
Managed digital marketing strategies for major brands, executing campaigns across various platforms. Collaborated with clients to achieve their business objectives through effective digital marketing.
Hills
Jan 2011 - Feb 2012 (1 year 1 month)
Organized corporate and social events, developing marketing strategies to maximize sponsor ROI. Coordinated marketing activities in alignment with client strategies.
Degrees, certifications, and relevant coursework
Masters Degree, International Business
Bachelor, Marketing and MarComs
Software and tools used professionally
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