Open to opportunities

Layaly Tamim

@layalytamim

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Experienced marketing leader with a passion for digital transformation.

Lebanon

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration.

I am a motivated team player with 8 years of experience in growth marketing, dedicated to achieving sustainable results in high-energy environments. My career has been marked by a commitment to leveraging technology and digital strategies to drive positive change within organizations and communities.

In my most recent role as Head of Marketing at KITCH-I N, powered by ACCOR GROUP & BULLDOZER GROUP, I successfully built comprehensive marketing plans and budgets, ensuring alignment with business objectives. My leadership in digital marketing at Instashop resulted in a remarkable 70% increase in active users within six months, showcasing my ability to drive user acquisition and engagement through innovative strategies.

Throughout my career, I have led successful campaigns for major brands, managed cross-functional teams, and developed data-driven marketing initiatives that enhance brand visibility and market share. I am passionate about creating impactful marketing strategies that resonate with target audiences and contribute to organizational growth.

Experience

Work history, roles, and key accomplishments

Head Of Marketing

KITCH-I N

Jan 2021 - Jan 2022 (1 year)

Led the development of marketing plans and budgets, executed social media campaigns, and monitored team goals. Focused on aligning marketing strategies with business objectives and expanding market share through innovative marketing efforts.

Marketing Strategy Social Media Marketing Team Leadership Budget Management Campaign Monitor Market Research Digital Marketing Data Analysis

Regional Digital Marketing Manager

Instashop

Jul 2018 - May 2020 (1 year 10 months)

Oversaw digital marketing strategies aimed at increasing user acquisition and engagement. Managed performance campaigns and analytics processes, achieving a 70% growth in active users within six months.

User Acquisition Performance Marketing Analytics Campaign Management Marketing Strategy Mobile Marketing ROI Optimization Funnel Optimization

Digital Marketing Manager – Global

Aramex

Oct 2015 - Dec 2017 (2 years 2 months)

Led global digital strategy for Shop and Ship, managing paid growth activities across multiple platforms. Developed influencer partnerships and designed analytics frameworks to enhance customer journeys.

Digital Strategy Paid Advertising Influencer Marketing Analytics Customer Journey Social Media Management Google Analytics Mobile App Marketing

Senior Digital Marketing Executive

Havas Media

Apr 2012 - May 2015 (3 years 1 month)

Managed digital marketing strategies for major brands, executing campaigns across various platforms. Collaborated with clients to achieve their business objectives through effective digital marketing.

Digital Marketing Campaign Execution Budget Management Brand Strategy Performance Analysis Content Creation Google Ads Analytics

Events Manager

Hills

Jan 2011 - Feb 2012 (1 year 1 month)

Organized corporate and social events, developing marketing strategies to maximize sponsor ROI. Coordinated marketing activities in alignment with client strategies.