Open to opportunities

Lara Husseiny

@larahusseiny

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Director of Marketing, Communications & Events with global, data-driven results.

Lebanon

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What I'm looking for

I seek senior roles leading integrated marketing, communications and events where I can drive brand growth, strategic partnerships, and measurable revenue.

I am a dynamic, results-driven Marketing & Communications leader with 12+ years of global experience across the USA and Middle East, specializing in integrated marcom strategy, digital marketing, PR, partnerships, and events. I have led cross-functional teams, managed multi-million-dollar sponsorships and budgets, launched CSR partnerships, and driven measurable customer growth such as acquiring 26% new MyClub customers.

I build brands and reputations through data-informed campaigns, crisis communications, and strategic alliances with organizations like Forbes, UNICEF, BMW Designworks, and major airlines. I design and execute large-scale events and fundraising initiatives, negotiate high-value partnerships, and deliver transformation programs that expand market share and revenue.

Experience

Work history, roles, and key accomplishments

Head of Marketing Communications

Majid Al Futtaim Retail

May 2024 - Aug 2025 (1 year 3 months)

Directed marcom, loyalty, and customer service functions leading a 10-member team to elevate brand reputation and drive sales; launched CSR partnerships and loyalty campaigns that grew MyClub customers by 26% and implemented a 6-month integrated marketing plan to expand market share.

Integrated Marketing CRM Loyalty Programs CSR Campaign Strategy Team Leadership Customer Engagement Marketing Transformation

Head of Marketing Communications

Forbes International Tower

May 2022 - Jul 2023 (1 year 2 months)

Built the MarCom department from inception, managed a 30-member cross-functional team and three agencies, negotiated partnerships with Forbes, UNICEF and BMW Designworks and led global campaigns and events targeting UHNW audiences to elevate brand visibility and commercial sales value.

Brand Development Agency Management Partnerships Events Negotiation Team Leadership Marcoms Real Estate Marketing

Corporate Communications Manager

Qatar Airways

Jan 2019 - Jan 2020 (1 year)

Developed and executed local, regional and global communications for the India Subcontinent and subsidiaries, managed crisis communications and PR for major activations including FIFA Club World Cup 2019 and organized high-profile events to enhance brand prestige.

Corporate Communications Crisis Communications Media Relations Event Management Stakeholder Engagement Global Partnerships Aviation Marketing

Outreach Events Manager

Education Above All Foundation

Apr 2013 - Jan 2016 (2 years 9 months)

Implemented global 360° marcom and fundraising campaigns with partners like UNICEF and Qatar Airways, directed diplomatic protocol and high-level event logistics, and managed sponsorships exceeding $10M to drive awareness and funds.

Fundraising Event Logistics Sponsorship Management Global Communications Partnership Management Campaign Execution

International Coordinator

Global Dry Land Alliance

Nov 2011 - Mar 2013 (1 year 4 months)

Coordinated international communications and diplomacy to launch the Global Dry Land Alliance, liaised with UN bodies and ministries, produced high-level speeches and chaired meetings to introduce the initiative to member and partner country delegates.

Diplomacy Speechwriting Event Coordination Media Relations Policy Advocacy

Corporate Affairs Coordinator

Lightbridge Corporation

Apr 2008 - Oct 2011 (3 years 6 months)

Managed U.S.–MENA government and business relations, conducted economic analysis and policy research to support strategic initiatives in non-proliferative nuclear energy, and organized representation at international policy conferences.

Government Relations Policy Research Stakeholder Engagement Strategic Communications Executive Support

Education

Degrees, certifications, and relevant coursework

Istituto Marangoni

Certificate, Interior Design

Completed a one-year Interior Design intensive program focused on design principles, spatial planning, and visual communication.

University of the District of Columbia

Bachelor of Arts, Business Administration & Marketing

Completed a Bachelor of Arts in Business Administration with a focus on Marketing, building foundational skills in business strategy, marketing principles, and consumer behavior.