Open to opportunities

Caren Mehanna

@carenmehanna

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Creative marketing professional with expertise in digital strategies.

Lebanon

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my marketing skills to drive impactful campaigns and contribute to business growth.

I am a creative and results-driven marketing professional with a proven track record in campaign strategy, digital marketing, content creation, and client relationship management. My experience spans multiple industries, where I have successfully driven brand visibility and optimized performance metrics to deliver measurable business outcomes.

Currently, I serve as the Head of Marketing Department at MA Digital Marketing Agency, where I spearhead strategic marketing initiatives that have significantly increased brand awareness and lead generation. My role involves overseeing digital and traditional campaigns aligned with business goals, ensuring improved ROI through effective content strategies and analytics reporting.

Previously, I held positions as an Account Manager and Content Creator, where I managed client portfolios and developed engaging content that enhanced campaign performance. My educational background includes an MBA in Marketing and a Certified Public Accountant (CPA) designation, which complements my marketing expertise with strong analytical skills.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing Department

Current

MA Digital Marketing Agency

Dec 2024 - Present (6 months)

Spearheaded strategic marketing initiatives, increasing brand awareness and lead generation. Led digital and traditional campaigns aligned with business goals, achieving improved ROI. Oversaw content strategies, team coordination, client acquisition, and analytics reporting.

Digital Marketing Campaign Strategy Lead Generation Content Strategy Analytics Team Leadership

Account Manager & Content Creator

MA Digital Marketing Agency

Jul 2024 - Nov 2024 (4 months)

Managed client portfolios and tailored digital strategies, enhancing campaign performance. Developed engaging content across social platforms, improving audience interaction and reach. Collaborated with design and media teams to ensure cohesive brand representation.

Client Management Content Creation Digital Strategy Social Media Management Brand Representation

Marketing Specialist

Tahsin Investment and Co

Jan 2024 - Jul 2024 (6 months)

Executed cross-platform marketing campaigns across social media, email, and web. Applied data analytics to optimize strategies and improve key performance indicators. Conducted market research and contributed to brand positioning initiatives.

Data Analytics Market Research Positioning Campaign Optimization

Marketing Specialist

Swot Team Creative Hub

Mar 2023 - Dec 2023 (9 months)

Led marketing campaigns to increase online presence and community engagement. Managed content calendars and social media channels, achieving measurable growth. Analyzed market trends and adjusted strategies for enhanced results.

Marketing Campaigns Online Presence Community Engagement Social Media Management Market Trends

Marketing Assistant

ELSCEDRES

Oct 2022 - Feb 2023 (4 months)

Designed strategic marketing plans to drive sales growth and brand recognition. Conducted competitive market research and developed promotional content. Managed digital presence and coordinated lead generation events.

Strategic Marketing Sales Growth Market Research Digital Presence Lead Generation

Education

Degrees, certifications, and relevant coursework

Lebanese Canadian University

MBA, Marketing

Pursued advanced studies in marketing, focusing on strategic marketing initiatives and digital marketing trends. Developed expertise in campaign strategy, brand management, and market analysis.

Morgan University

Certified Public Accountant (CPA), Public Accounting

Completed rigorous coursework and examinations to achieve Certified Public Accountant (CPA) certification. Gained in-depth knowledge of accounting principles, auditing standards, and financial regulations.

Lebanese Canadian University

BA, Accounting and Audit

Studied core principles of accounting and auditing, including financial reporting, taxation, and forensic accounting. Developed strong analytical and problem-solving skills relevant to financial management.