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Marianne Hachem

@mariannehachem

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Senior digital marketing and communications manager driving growth through integrated campaigns and CRM.

Lebanon

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What I'm looking for

I seek a strategic marketing or communications role where I can lead integrated digital campaigns, optimize CRM and automation, mentor teams, and deliver measurable growth in a collaborative, results-driven environment.

I am a senior digital marketing and communications manager with extensive experience designing and executing integrated marketing strategies across digital, events, and corporate communications. I have led marketing teams, managed HubSpot CRM and marketing automation, optimized PPC and email programs, and driven SEO and website projects to improve visibility and lead generation.

My career spans agency and in-house roles where I've overseen media relations, content creation, budget control, and sales enablement for industries including heavy machinery, wood manufacturing, and consumer brands. I combine strategic planning, analytics (Google Analytics, HubSpot dashboards), and hands-on execution to deliver measurable ROI and strengthen brand positioning.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

HMD Heavy Machinery Dealership

Jun 2023 - Present (2 years 3 months)

Developed and executed integrated marketing strategy to drive brand awareness and lead generation; managed HubSpot, PPC (Google/LinkedIn/Meta) and multi-brand websites, improving campaign performance and reporting.

HubSpot Google Ads LinkedIn Ads Meta Ads SEO Google Analytics WordPress Email Marketing Content Strategy

Freelance Copywriter

The Channel

Apr 2022 - Jun 2023 (1 year 2 months)

Created website and marketing copy, taglines and campaign content for agency clients, and drafted client articles and presentations as a subcontracted creative contributor.

Taglines Content Strategy Proofreading

Freelance Copywriter

ActionAid Arab Region

Sep 2021 - Jun 2023 (1 year 9 months)

Produced promotional copy, newsletters and translated and edited reports and scripts as a subcontractor to the communications department to support regional campaigns and donor communications.

Copywriting Editing Translation Newsletters Proofreading Content Strategy Report Writing

Marketing Manager

Douaihy Pour Le Bois

Nov 2015 - Jun 2023 (7 years 7 months)

Led digital and communication strategy, managed social media, SEO, paid campaigns and events, and oversaw sales operations and a team of sales staff to meet sales targets.

Social Media Management SEO Google Ads Facebook Ads Email Marketing Content Creation Event Management Sales Operations

Communication Manager

KATALIST

Jun 2014 - Sep 2015 (1 year 3 months)

Prepared and executed online and offline communication strategies for client accounts, managed projects and campaigns, and produced content and ads to build brand awareness.

Client Servicing Campaign Management Social Media Google Ads Content Creation Project Management Brand Strategy

Digital Consultant

Xpert Solutions

Jul 2011 - Aug 2013 (2 years 1 month)

Consulted on online presence and social media strategies, acquired leads, managed websites and analytics, and implemented email and loyalty systems to improve client engagement.

Social Media Strategy Google Analytics Email Marketing Lead Generation Facebook Ads SEO

Media Relations Executive

ASDA'A Burson-Marsteller

Nov 2009 - Jul 2011 (1 year 8 months)

Monitored media coverage, prepared PR reports and press books, wrote press releases and supported event planning for clients across sectors to secure media exposure.

Reporting event support Stakeholder Management