Diana Pickard

Responsible for ensuring the execution of sales and marketing plans for National and Regional KPIs within the IL market. Grew overall business in the IL market by 10% in 2023, with Aperol up 44%, and Espolon up 48%.

Created and advanced an independent craft spirits portfolio of 5 brands, with responsibility for continued growth through day-to-day execution of the market sales plan. Hired, managed, and trained a team of 5 brand ambassadors who activated in key accounts, events, and in-store tastings.

Developed relationships and identified new business opportunities in Illinois with on and off-premise clients. Analyzed market trends to develop competitive pricing, programming, and incentives, leading to portfolio growth of 50% overall.

Established relationships with 75+ key on-premise accounts to drive distribution sales, improve visibility, and activate the luxury Remy portfolio. Built and fostered a partnership with a large on-premise local bar group, developing the largest on-premise Cointreau account in the country.

Customized sales and marketing programs for an assigned territory of 100 accounts to increase product visibility and sales. Grew territory 14% in the first year, earning salesperson of the month six times and finishing second in overall revenue and growth for the year.

Responsible for all bar operations, including interviewing and training staff members in a fast-paced, high-volume establishment. Oversaw booking and execution of private events both on and off-premise.

Completed a Bachelor of Science in Business Communication. This program provided a comprehensive understanding of business principles and effective communication strategies.

Completed Level A-E Improvisation Class and Level 1-6 Improvisation Conservatory Program. This training focused on developing skills in improvisational theater and performance.