Diana Andryan
@dianaandryan
Customer-focused commercial leader driving sales and production excellence.
ArmeniaWhat I'm looking for
I am a dedicated, customer-centric commercial leader with proven success optimizing team efficiency and driving revenue through strategic sales, negotiation, and production oversight. I have led product launches, managed end-to-end sample development and production calendars, and implemented marketing and sales strategies that improved profitability.
My background spans commercial direction, sales and marketing leadership, and fashion brand production—where I negotiated with suppliers, managed quality control, and coordinated cross-functional teams to meet timelines and targets. I prioritize clear communication, team development, and data-driven decision-making to deliver consistent business growth.
Experience
Work history, roles, and key accomplishments
Fashion Brand Strategy & Production
Trendsetter LLC
Jun 2024 - Present (1 year 9 months)
Sourced and negotiated with manufacturers and suppliers, managed end-to-end sample development and launched the first collection while maintaining production calendars and quality control to meet delivery timelines.
Commercial Director
VGN LLC Burmunk Perfumery Chain
Jan 2022 - May 2024 (2 years 4 months)
Developed and executed commercial strategy, identified market opportunities and led the sales team to achieve revenue targets while building key client relationships and monitoring financial performance.
Head of Sales and Marketing
VGN LLC Burmunk Perfumery Chain
Jan 2020 - Jan 2022 (2 years)
Led sales and marketing initiatives, produced performance reports to set growth targets, executed marketing events and campaigns, and motivated staff through coaching and competitions to drive sales performance.
Education
Degrees, certifications, and relevant coursework
French University in Armenia
Master of Marketing and Sales, Marketing and Sales
2014 - 2016
Completed a Masters of Marketing and Sales at the French University in Armenia from 2014 to 2016.
French University in Armenia
Bachelor of Marketing and Sales, Marketing and Sales
2010 - 2014
Completed a Bachelor of Marketing and Sales at the French University in Armenia from 2010 to 2014.
N19 School named after N. Aghbalyan
High School Diploma, Secondary Education
2000 - 2010
Attended N19 School named after N. Aghbalyan from 2000 to 2010.
Availability
Location
ArmeniaAuthorized to work in
Job categories
Skills
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