At Van Ardi LLC, I expanded distribution across the USA, Canada, Europe, and Russia, increasing export sales by 25%. I also secured distributors in Cyprus and China and represented the company at international trade exhibitions.
At FreeStyle LLC, I negotiated with international brand leaders and launched Puma and New Balance in Armenia. As Regional Brand Manager for Cole Haan, I directed commercial operations across three countries and expanded the retail network to seven stores.
At Trendex Group LLC, I directed the Karl Lagerfeld launch in Armenia, coordinating store setup, seasonal buying, recruitment, training, and the grand opening. Earlier, I supported brand management and launches at Geox Armenia and Hermès, Shiseido & Niche Perfumes & Cosmetics.
