Open to opportunities

Dhivya Natasha

@dhivyanatasha

Message

I build clean marketing data and scalable revenue operations processes.

Malaysia

Message

What I'm looking for

I'm looking to apply my sales and marketing systems experience in Revenue Operations or GTM Operations, building clean data, scalable processes, and cross-functional alignment that improve pipeline conversion and revenue outcomes.

I've spent more than seven years at Oracle NetSuite building reliable marketing data operations that help sales and marketing teams convert pipeline into revenue. I own database integrity, data ingestion, integration, segmentation, list management, reporting, and governance across enterprise SaaS systems.

In my Marketing Database Operations role, I improved data accuracy and completeness by approximately 20%, reduced discrepancies by approximately 25%, and maintained approximately 98% data-accuracy SLAs. I also improved campaign targeting precision and engagement by about 15% through audience segmentation and list management.

Before moving into database operations, I exceeded 347% of annual quota as a Business Development Representative for ANZ cloud ERP solutions. I built a USD 1.8M pipeline and influenced over USD 100K in closed revenue through data-driven demand generation, qualification, and funnel optimization.

I bring hands-on experience with NetSuite, Eloqua, ZoomInfo, PitchBook, data hygiene, compliance, and cross-functional coordination. My earlier marketing and communications work also strengthened my campaign execution, social media operations, performance reporting, and process improvement skills.

Experience

Work history, roles, and key accomplishments

Marketing Database Operations

Oracle NetSuite

Jan 2019 - Jul 2026 (7 years 6 months)

Managed marketing data operations, ensuring data integrity, system integration, and campaign enablement through cross-functional collaboration and process optimization. Improved data accuracy by ~20% and reduced discrepancies by ~25%.

Business Development Representative

Oracle NetSuite

Jan 2018 - Jan 2019 (1 year)

Executed data-driven demand generation and lead qualification strategies across the Australia & New Zealand region, optimizing funnel performance and pipeline growth for cloud ERP solutions. Achieved 347% of annual quota and built a USD 1.8M pipeline.

Demand Generation Lead Qualification Funnel Optimization Pipeline Growth Cloud ERP Targeting Messaging Qualification Frameworks Customer Pain Points

Communications Executive

Utara 5FB Sdn Bhd

Jan 2017 - Dec 2017 (11 months)

Managed end-to-end social media operations and campaign execution, supporting digital marketing initiatives and cross-functional collaboration. Increased engagement by ~15% and improved campaign effectiveness by ~10%.

Social Media Operations Campaign Execution Digital Marketing Cross Functional Collaboration Campaign Planning Hootsuite Content Scheduling

Marketing Executive/Operations

3ciety

Jan 2016 - Dec 2016 (11 months)

Executed and managed online marketing initiatives across social media platforms, supporting sales growth and operational efficiency. Increased engagement rates by ~18% and follower growth by ~12% over 6 months.

Social Media Marketing Online Marketing Campaign Optimization Conversion Rate Optimization performance reporting Reporting Turnaround

Management Trainee

APD

Jan 2015 - Jan 2016 (1 year)

Managed social media support and analysis for key clients by conducting research, reporting, and campaign evaluations. Delivered customer service via social media channels and produced detailed reports including post-mortem analyses.

Social Media Support Analysis Research Reporting Customer Service Competitive Analysis Content Strategy Post Mortem Analyses