Dhannya Lalan

I’m a marketing professional with 6 years of experience across B2B technology marketing, market research, demand generation, digital campaigns, content, events, and customer acquisition.

In my current role at SAM Corporate LLC, I support enterprise software and consulting solutions across GCC and international markets. My work spans campaign strategy and execution across paid media, SEO, email marketing, landing pages, social content, webinars, events, and sales enablement, with a strong focus on aligning marketing activity to commercial priorities.

I work closely with sales, leadership, and solution teams to identify target audiences, sharpen messaging, coordinate campaigns, and track performance across the funnel. I’m particularly strong at simplifying complex products and technical topics into clear business stories that are relevant to decision-makers.

My approach combines creativity with data. I use campaign and CRM insights to refine targeting, content, channels, and follow-up, and I also use AI-assisted workflows for research, ideation, drafting, repurposing, and quality assurance to improve speed and consistency.

Earlier in my career at BYJU’S, I developed strong experience in customer acquisition, conversion, objection handling, and customer insight, which continues to shape the way I think about audience needs and marketing effectiveness.

I’m most interested in roles where I can bring together strategy, execution, technology, storytelling, and measurable business impact across growth, digital, demand generation, product marketing, or integrated marketing functions.