Open to opportunities

Samara D'souza

@samaradsouza

Digital marketing and social media professional driving performance campaigns and lead generation with data-informed strategy.

United Arab Emirates

Message

What I'm looking for

I’m looking for a performance-focused digital marketing role where I can run paid media and lead-gen campaigns, manage multi-brand social content, and use data to drive measurable engagement and growth.

I’m a results-driven digital marketing and social media professional with practical experience in multi-brand social media management, paid media campaigns, and lead generation across UK, Europe, and Middle East markets. I combine campaign execution with market trend analysis, writing marketing copy for social, web, and ads to support measurable brand growth.

In my recent role, I coordinated cross-functional marketing projects, managed regional content calendars, and optimized campaigns based on performance insights—developing targeted campaigns that boosted engagement by 40% in 6 months. I bring a strong academic foundation in Business Administration, and I’m currently pursuing an MBA in Digital Marketing with a focus on engagement growth and data-informed, measurable marketing impact.

Experience

Work history, roles, and key accomplishments

Advertising Intern

Brewiti

Feb 2024 - Mar 2024 (1 month)

Supported advertising and digital marketing campaign activities for brand promotion.

Marketing Campaigns Brand Promotion

Digital Marketing Intern

Caritas Goa

May 2023 - Jun 2023 (1 month)

Assisted in digital marketing and online engagement initiatives.

Digital Marketing Online Engagement

Industrial Training

Fairfield By Marriott, Goa – Anjuna

Jun 2022 - Jul 2022 (1 month)

Completed structured industry training in a professional hospitality environment.

Social Media Marketing Executive

Aws Distribution

Jul 2025 - Present (1 year)

Coordinated cross-functional marketing projects for UK & Europe, including photoshoots and video production to maintain brand consistency. Managed multi-brand social media calendars, wrote high-converting marketing copy, supported paid media performance, and improved website content and UX.

Marketing Copywriting Market Research Brand Performance Audience Engagement

Lead Generation Executive

Entraine Business Services

Apr 2024 - Present (2 years 3 months)

Supported lead generation activities aligned with customer acquisition and business growth objectives. Assisted with digital outreach and marketing support tasks to contribute to lead development.

Lead Generation Digital Outreach Customer Acquisition Marketing Support