At WPP Media, I manage and optimize Google Ads campaigns for UK-based clients, with monthly budgets exceeding ₹10 lakh. I work across Search, Performance Max, and Demand Gen, focusing on conversions, lead generation, CTR, and CPA efficiency.
At IPG Mediabrands, I managed Google Ads campaigns for brands including Nykaa and Carnival Cruise. I developed full-funnel optimization strategies and conducted keyword research, audience analysis, and campaign reporting.
At Cognizant Technology Solutions, I managed and optimized 50+ international Google Ads accounts across Travel, Healthcare, and Pharma. I also conducted account audits and collaborated with Google teams on beta testing and policy compliance.
