Dev Chopra

Working directly with the founder on day-to-day operations, growth strategy, and cross-functional execution across product, tech, AI, sales, and marketing. Ran PMF research via Product Hunt and Reddit, generating 125+ early signups and contributing to a consistent 10% MoM growth trajectory.

Led PMF research using Product Hunt and Reddit, shaping product positioning and early growth strategy. Operated across product, marketing, and AI, defining ICP, messaging framework, and launch sequencing.

Owned product roadmap, sprint planning, backlog prioritisation, UI/UX design, and GTM, embedded directly with founders. Ran PMF research across 40+ user interviews, repositioned product, improved onboarding activation by 35%, and shipped A/B tests that lifted 7-day retention by 28%.

Managed end-to-end social strategy and execution for 6 diverse brand clients, including content calendars, reels, briefs, and performance reports. Acted as the bridge between design, copywriting, and client servicing teams, driving measurable follower growth and engagement.

Built the entire digital presence from zero, including website, brand identity, tone of voice, and acquisition funnels. Grew organic reach to 15,000+ monthly users and improved client conversion from 8% to 22% over 3 years.

Developed brand strategy, visual direction, tone, and social style, and led the editorial and creative team. Improved social engagement by 120% in 7 months and managed offline event planning and influencer-driven campaigns.

Pursuing a Bachelor of Computer Applications with a focus on Cloud & Cybersecurity, covering cloud systems, cybersecurity, networking, cryptography, and ethical hacking.

Pursuing a program in Product Management with Gen AI & Agentic AI, covering product fundamentals, generative AI, agentic AI systems, market research, and data-driven decision-making.