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Atithee Nandanwar

@atitheenandanwar

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I build zero-to-one growth engines, launches, and acquisition systems for startups and brands.

India

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What I'm looking for

I'm looking to build and scale zero-to-one products or growth engines where I can own GTM, positioning, acquisition, and experimentation from insight to measurable revenue.

I built and launched growth systems at Yardstick Marketing Management, taking an AI automation tool from validation to $25K+ MRR and 1,000+ users within three months.

I redesigned its sales model, productized Reddit, email, and performance-marketing services, and built reusable GTM playbooks across ABM, webinars, email, and social. I also delivered 30+ audit-led marketing strategies and lifted a retail client’s PR value from $71K to $111K.

I founded Panaah Studio to close the industry-academia gap for architecture and civil students, bootstrapping it to 5,000+ students at zero CAC. I grew its Instagram distribution from zero to 85K followers, built an owned community of 1,000+ members, and created a webinar funnel that generated paid enrolments consistently.

I’ve also co-founded D2C and agency ventures, scaling Craft Fusion to ₹14L in revenue and 800+ orders, and driving 1.5M+ organic reach through TheWebSmit. I enjoy turning customer insight, positioning, content, and experimentation into repeatable growth systems.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Yardstick Marketing Management

Sep 2025 - May 2026 (8 months)

Redesigned sales model and productized new services, lifting organic-lead conversion to ~25%. Held delivery for retainer clients and cut pitch production ~40% via AI automation.

Marketing Strategy GTM Business Model Design AI Automation Account Based Marketing Productization Pitch Development Client Servicing Market Research CRO Google Shopping Ads PR Social Media

Founder

Panaah Studio

Sep 2022 - Feb 2025 (2 years 5 months)

Founded an EdTech startup bridging academic–industry gaps, bootstrapped to 5,000+ students at zero CAC. Built a content engine and dual B2B+B2C model, driving 2.3x enrolments and cutting CPL 34%.

Edtech Curriculum Design B2B B2C Pricing Strategy Content Marketing Instagram Growth Webinar Funnels Market Research Data Analysis Partnership Development SOP Design

Co-Founder

Craft Fusion

Jul 2024 - Sep 2024 (2 months)

Scaled a bootstrapped D2C venture to ₹14L revenue and 800+ orders, cutting CAC 61% and lifting conversions 133% through A/B testing and localized ad creatives.

D2C Dropshipping Meta Ads A B Testing CRO Heatmap Analysis WhatsApp Marketing Customer Support Regional Marketing Hindi Marathi Gujarati

Co-Founder

TheWebSmit

May 2021 - Jun 2024 (3 years 1 month)

Drove 1.5M+ organic reach and led brand messaging for 20+ clients, lifting GTM growth ~50%. Ran cross-channel experiments improving ROAS 2.4x.

Social Media Marketing Content Creation Brand Messaging Community Management Competitive Analysis SEO Web Development CRO ROAS optimization Data Driven Marketing

Education

Degrees, certifications, and relevant coursework

Masters' Union

PGP, Technology & Business Management

2024 - 2025

Grade: 3.20/4

PGP in Technology & Business Management with dual major in Business Strategy and Marketing. Awarded for outstanding performance in the Drop-shipping Challenge, earning ₹14 lakhs in 60 days.

G. H. Raisoni University

Master's in Technology, Structural Engineering

2022 - 2024

Grade: 7.98/10

Master's in Technology in Structural Engineering with a CGPA of 7.98/10.

G. H. Raisoni College of Engineering

Bachelor of Engineering, Civil Engineering

2019 - 2022

Grade: 9.03/10

Activities and societies: Spearheaded and moderated multiple college events, boosting student participation over 3 years.

Bachelor of Engineering in Civil Engineering with a CGPA of 9.03/10. Achieved a perfect AA grade in 28/70 courses and engaged 2000+ students by spearheading and moderating multiple college events.