deiaduarte01 User
@deiaduarte01user
I lead product design for complex financial, data, and AI-enabled products.
BrazilWhat I'm looking for
I've led product design at Stone, Itaú Unibanco, and PicPay, turning complex banking, security, payments, and customer-service journeys into measurable outcomes. At Stone, I increased Pix-key registration conversion by 60%, primary-key adoption by 22%, and TPV by approximately 4x.
I connect user needs, business, data, and technology across ambiguous product challenges. I've led teams of up to approximately 25 professionals, improved Itaú login NPS from -16 to 72, reduced PicPay monthly support volume by approximately 67%, and applied AI and automation to research, analytics, compliance, and product workflows.
Experience
Work history, roles, and key accomplishments
Design Manager
Stone
Dec 2025 - Aug 2026 (8 months)
Led six design professionals across Core Sales and Banking, connecting product strategy, user journeys, and business metrics. Increased Pix-key registration conversion by 60% and raised Open Finance return-to-origin completion from 29% to 79%.
Education
Degrees, certifications, and relevant coursework
Conquer
Postgraduate Program, Technology Management & Leadership
2023 - 2024
Postgraduate program in Technology Management & Leadership from Conquer, completed from April 2023 to May 2024.
FMU - FIAM-FAAM
Bachelor's Degree, Design
2011 - 2012
Bachelor's Degree in Design from FMU - FIAM-FAAM, completed through transferred credits from June 2011 to June 2012.
Anhembi Morumbi University
Bachelor's Degree, Fashion Design
2008 - 2011
Bachelor's Degree in Fashion Design from Anhembi Morumbi University, studied from January 2008 to June 2011.
Availability
Location
BrazilAuthorized to work in
Salary expectations
Job categories
Skills
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