Open to opportunities

Deepika Vaishnav

@deepikavaishnav

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Experienced co-founder and program manager driving business growth.

Zimbabwe

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What I'm looking for

I seek a dynamic role in a growth-oriented company that values innovation and collaboration.

As a co-founder of 91Homes, I launched a unique pay-per-minute consultancy that achieved remarkable growth, reaching ₹20 lakh in just six months. My strategic marketing initiatives led to a 30% increase in client conversion and an impressive 85% customer retention rate. I take pride in establishing a strong brand identity that resulted in a 27% increase in client referrals, showcasing my ability to drive business success through innovative solutions.

Previously, as a Program Manager at 1K, I successfully launched new product categories and improved operational efficiency, resulting in significant growth metrics. My collaborative approach with cross-functional teams has led to the successful execution of over 100 campaigns for renowned brands. I am passionate about leveraging technology to enhance user experiences and streamline processes, as evidenced by my work in developing a campaign management tool that reduced turnaround time by 20%.

Experience

Work history, roles, and key accomplishments

Current

Co-founder

Current

91Homes

Mar 2023 - Present (2 years 3 months)

Launched a unique pay-per-minute consultancy, achieving 30% MoM growth and ₹20 lakh in 6 months, while also reaching a ₹1 crore annual revenue milestone. Conceptualized and executed targeted marketing campaigns, leading to a 30% increase in client conversion and an 85% customer retention rate.

Marketing Campaigns Client Relationship Management Brand Identity Revenue Collection

Program Manager

1K (Formerly 1K Kirana Bazaar)

May 2022 - Mar 2023 (10 months)

Launched new categories like Home & Kitchen and Beauty, resulting in 8% NM growth and 23% customer growth through store-in-store merchandising. Improved fill rate from 29% to 65% by optimizing assortment and inventory, and built SOPs for QC, packaging, and picking that increased efficiency by 30%.

Category Management Merchandise Inventory Management SOP Development Customer Experience

Program Manager

Galleri5

Jul 2019 - Apr 2022 (2 years 9 months)

Collaborated with the tech team to develop a campaign management tool, reducing Turnaround Time by 20%, and created a new influencer pricing strategy that cut campaign costs by approximately 20%. Managed a cross-functional team of 22, overseeing over 100 campaigns for more than 20 brands, and planned Myntra’s mLIVE campaign with 150 influencers.

Campaign Management Influencer Marketing Pricing Strategy Team Leadership SOP Development Social Commerce

Owner

ShoppingShades

Nov 2018 - May 2019 (6 months)

Managed an inventory of 20 SKUs, including various terracotta jewelry items. Achieved over 150 orders via Instagram, maintaining a 95% customer satisfaction rate.

Inventory Management Social Media Marketing Customer Satisfaction Product Management

Summer Intern

ToRoots Explorer

Apr 2018 - Jun 2018 (2 months)

Created three cost-effective festival-based travel experiences, which led to an 8% increase in leads. Successfully onboarded five new vendors, achieving a 20% cost reduction across seven travel packages.

Vendor Management Lead Generation Market Research

Education

Degrees, certifications, and relevant coursework

Vyas Institute of Engineering and Technology

B.Tech, Electronics and Communication

Grade: 73%

Activities and societies: Participant, Platinum Certification Employability Enhancement Training Program, BSNL, 2014

Pursued a Bachelor of Technology degree focusing on Electronics and Communication. Developed a strong foundation in engineering principles and applications.

E.M.S.S School

Higher Secondary Education, Science Maths

Grade: 76%

Completed XII Science with a focus on Maths under the CBSE Board. Acquired foundational knowledge in science and mathematics.

Symbiosis Institute of Business Management, Pune

MBA, Innovation and Entrepreneurship

Activities and societies: Event Associate, Entrepreneurship Conclave, SIBM Pune, 2018; Winner, Walk of Fame – Fashion Show, SIBM Pune, 2017; Trainer, Prerna 7.0, Social Entrepreneurship & Consulting Cell, SIBM Pune, 2018

Completed a Master of Business Administration with a specialization in Innovation and Entrepreneurship. Gained expertise in launching and scaling new ventures.